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Bing Thinks Students Are Getting Scroogled In Search Results

Bing Thinks Students Are Getting Scroogled In Search Results

By Zach Walton August 26, 2013 | 11 Comments

A new school year has just started, and students everywhere will soon be using Google to search for everything from history to math. Bing wants in on that student search action, and it’s not afraid to do a little mudslinging …

Get Rid Of Kindle Fire Ads For $15 Get Rid Of Kindle Fire Ads For $15

From the moment they were revealed, Amazon has been calling the new Kindle Fire models a service. The tablet is an impressive piece of hardware, for sure, but it’s more than that for Amazon. It’s a way for the retailer …

Facebook Settles In Sponsored Stories Lawsuit Facebook Settles In Sponsored Stories Lawsuit

Facebook has settled a lawsuit over their Sponsored Stories feature out of court today. The terms of the settlement have not been disclosed. A document filed yesterday (PDF) notified the court that the parties in the case had reached a …

Samsung Galaxy S III Gets An Emotional First Ad Samsung Galaxy S III Gets An Emotional First Ad
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Today, Samsung announced the newest addition to the Galaxy line – the Galaxy S III. The much-anticipated smartphone will hit Europe on May 29th and North America after that, on an undisclosed date during the summer. As part of that …

Tumblr Begins Selling Ads For Spotlight & Radar Tumblr Begins Selling Ads For Spotlight & Radar

Tumblr today announced that ads can now be purchased for display in its Spotlight page or on Tumblr Radar. Business Insider is reporting that these ads start out costing $25,000 per ad. As you can see above, the ads will …

Printers Destroyed In Slow Motion In This Viral Ad Printers Destroyed In Slow Motion In This Viral Ad

It’s Friday, which means a week’s worth of tensions, anger, resentment, and frustration has been building and is ready to burst. Not toward your actual job or your coworkers – the target of all of this is most likely your …

Facebook Shrinks Ads To Cram More Ads Onto Your Page Facebook Shrinks Ads To Cram More Ads Onto Your Page
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As if it wasn’t enough for Facebook to start affixing ads in every nook possible, now it appears that the social networking site is changing the requirements for ads so as to push even more ads into the extant ad-laden …

The Three Little Pigs In an Era of Open Journalism The Three Little Pigs In an Era of Open Journalism

How would the modern world cover the conspiracy surrounding The Three Little Pigs? Would they blame the wolf? Would Twitter trends pop up in support of the Wolf’s plight? What about the Pigs? Would their hard scrabble life–having to move …

Racist Super Bowl Commercial Lands Michigan Politician In Hot Water Racist Super Bowl Commercial Lands Michigan Politician In Hot Water
· 3 Comments

It appears that M.I.A.’s middle finger wasn’t the most offensive thing to happen during Sunday night’s Super Bowl. During a Super Bowl where the ads failed to impress (for the most part), one regional commercial is sparking claims of blatant …

Volkswagen’s Super Bowl Ad: Dogs Bark The Imperial March, Look To Out-Viral Little Vader Volkswagen’s Super Bowl Ad: Dogs Bark The Imperial March, Look To Out-Viral Little Vader

Volkswagen is trying to use the never-ending popularity of both dogs and Star Wars to strike viral gold again, as they have released the teaser trailer for their upcoming Super Bowl advert. Check out a preview of “The Bark Side,” …

Apple’s First iPhone 4S Ad Is All About Siri Apple’s First iPhone 4S Ad Is All About Siri

From the moment that Apple announced that the iPhone 4S would include the voice assistant program Siri, it has been one of the most talked-about features of the new phone. It’s certainly one of the biggest draws for those who …

Meaningful Marketing In A Down Economy
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The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just plain nerves, consumers are keeping their wallets closer than ever. At the same time, marketing and advertising budgets are being slashed and executives are demanding measurable, meaningful media from their campaigns. Each marketing dollar must go further. Sales are more valuable than ever. So, what are marketing managers to do to meet such demands?

Google: From Direct Marketing to Branded Ads

Ad Relevancy & Quality Scores

Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update.

Google Develops Plans To Profile Gamers

Imagine that you’re playing a computer game, and because you slowly sneak up behind an enemy, you’re shown an advertisement for a bank.  Run at the same enemy while wielding a rocket launcher, and you’ll see an ad for a death metal CD.  This is Google’s dream.

AdSense Tips

AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor “clicks” on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click.

Monetizing RSS Feeds

Publishers are evaluating options and determining how they can profit from RSS feeds.

Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away.