WebProNews

Meaningful Marketing In A Down Economy

The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just plain nerves, consumers are keeping their wallets closer than ever. At the same time, marketing and advertising budgets are being slashed and executives are demanding measurable, meaningful media from their campaigns. Each marketing dollar must go further. Sales are more valuable than ever. So, what are marketing managers to do to meet such demands?

Google: From Direct Marketing to Branded Ads

Ad Relevancy & Quality Scores Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update.

Google Develops Plans To Profile Gamers

Imagine that you’re playing a computer game, and because you slowly sneak up behind an enemy, you’re shown an advertisement for a bank.  Run at the same enemy while wielding a rocket launcher, and you’ll see an ad for a death metal CD.  This is Google’s dream.

AdSense Tips

AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click.

Monetizing RSS Feeds

Publishers are evaluating options and determining how they can profit from RSS feeds.

Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away.

When AdSense Makes No Sense

Google's AdSense program is a proven money-maker that has enriched the pockets of many website owners.

RSS Users Getting Fed Advertisements

Several online advertisers have been putting together options for tucking ads into feedreaders.

Edgy Advertisements Reach The Bathroom

Georgia-Pacific's bath-tissue maker Angel Soft hopes to emulate the online advertising success of other companies.

The Unidentified Rules of Email Advertisements

The majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The more dominate and familiar messages are usually associated with past business or personal contacts is why we save so many emails in so many folders that it creates an email management nightmare.