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Racist Super Bowl Commercial Lands Michigan Politician In Hot Water Racist Super Bowl Commercial Lands Michigan Politician In Hot Water
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It appears that M.I.A.’s middle finger wasn’t the most offensive thing to happen during Sunday night’s Super Bowl. During a Super Bowl where the ads failed to impress (for the most part), one regional commercial is sparking claims of blatant …

Samsung Super Bowl Ad Targets Apple Fanboys, Resurrects The Darkness Samsung Super Bowl Ad Targets Apple Fanboys, Resurrects The Darkness
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Samsung isn’t shy about taking Apple (and specifically Apple fans) to task in their advertisements. Since last year, a series of ads have all shared a common theme: iPhone users are fanbois who have been brainwashed by the cult of …

Volkswagen’s Super Bowl Ad: Dogs Bark The Imperial March, Look To Out-Viral Little Vader Volkswagen’s Super Bowl Ad: Dogs Bark The Imperial March, Look To Out-Viral Little Vader

Volkswagen is trying to use the never-ending popularity of both dogs and Star Wars to strike viral gold again, as they have released the teaser trailer for their upcoming Super Bowl advert. Check out a preview of “The Bark Side,” …

Apple’s First iPhone 4S Ad Is All About Siri Apple’s First iPhone 4S Ad Is All About Siri

From the moment that Apple announced that the iPhone 4S would include the voice assistant program Siri, it has been one of the most talked-about features of the new phone. It’s certainly one of the biggest draws for those who …

Meaningful Marketing In A Down Economy
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The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just plain nerves, consumers are keeping their wallets closer than ever. At the same time, marketing and advertising budgets are being slashed and executives are demanding measurable, meaningful media from their campaigns. Each marketing dollar must go further. Sales are more valuable than ever. So, what are marketing managers to do to meet such demands?

Google: From Direct Marketing to Branded Ads

Ad Relevancy & Quality Scores

Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update.

Google Develops Plans To Profile Gamers

Imagine that you’re playing a computer game, and because you slowly sneak up behind an enemy, you’re shown an advertisement for a bank.  Run at the same enemy while wielding a rocket launcher, and you’ll see an ad for a death metal CD.  This is Google’s dream.

AdSense Tips

AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor “clicks” on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click.

Monetizing RSS Feeds

Publishers are evaluating options and determining how they can profit from RSS feeds.

Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away.

When AdSense Makes No Sense

Google’s AdSense program is a proven money-maker that has enriched the pockets of many website owners.

RSS Users Getting Fed Advertisements

Several online advertisers have been putting together options for tucking ads into feedreaders.

Edgy Advertisements Reach The Bathroom

Georgia-Pacific’s bath-tissue maker Angel Soft hopes to emulate the online advertising success of other companies.

The Unidentified Rules of Email Advertisements

The majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The more dominate and familiar messages are usually associated with past business or personal contacts is why we save so many emails in so many folders that it creates an email management nightmare.

How to Add Warmth, Color & Texture to Your Advertisements

“…A powerful agent is the right word…” – Mark Twain

And what true words those are! Your marketing efforts have the ability to succeed…or to fail…based on the words you choose to represent your products, services, and yourself in your ads.

Walking Talking Advertisements

So you’ve made a sale. Great!

Online Classifieds – Choosing a Website and Creating Advertisements

The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many of these quality Classified Websites will provide Entrepreneurs with their own storefront. In addition, their is no or little programming knowledge required for a Website, as the administrator of the Classifieds Website will ensure modern and enhanced features, for consumers to find and purchase products or services. However, there are a few elements to familiarize yourself with, prior to deciding where you want to advertise.