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Advertise.com Articles

How and Why Remarketing Can Gain Back Lost Customers
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Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents. 

Is Retargeting the Most Under-Utilized Marketing Strategy?
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Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.

AOL Files Suit Against Advertise.com
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It seems that AOL doesn’t have much faith in the public’s reading comprehension skills.  This week, it filed suit against Advertise.com on the basis that "Advertise.com" is too similar to a couple of terms AOL has used for years.

The official complaint (obtained by Domain Name Wire) stated, "Plaintiffs and their predecessors have continuously used and extensively promoted the ADVERTISING.COM and AD.COM names and marks in connection with the provision of a variety of services."