All Posts Tagged Tag: ‘Adtech’
AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives under the AOL Platforms brand. Here’s the official description for One: ONE will be the first platform that empowers brands with a holistic view of …
AOL announced the launch of a new sell-side platform called Marketplace by AdTech today. With the offering, premium publishers can leverage AdTech’s technology and AOL Networks’ cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and get “high-touch client service from setup all the way through yield evaluation.” “Our goal at AOL Networks is to simplify …
Advertising.com’s AdTech (owned by AOL) has launched a new mobile software developer kit, which the company says is the first of its kind to comply with the IAB’s rich media standard MRAID 2.0. MRAID, which stands for Mobile Rich Media Ad Interface Definitions is an IAB project tasked with defining a common API for mobile rich media ads that will …
MySpace isn’t the only one experimenting with a new ad network. AOL, the long-beleaguered red-headed-step-child of the TimeWarner family, has announced a new advertising network—sort of.
After a long gathering of online advertising companies, they’ve finally created a full-fledged advertising division. Or, perhaps they’ve just revamped all of their old ones and cobbled them into a new, single unit with a new headquarters.
I know they’re difficult to compare because SES San Jose is quite a bit larger than ad:Tech Chicago and the target demographic is somewhat different, however I am sure there are marketers wondering which one they should attend. Here are my thoughts:
This session featured Jack Philbin (President, Vibes Media), Bob Wesley (CEO MobileLime), Dean Macri (Founder/CEO Cielo Group) and Brook Pitts (Senior VP, Marketing Innovation – Bank of America).
What started out as a very dry session turned out to be a very insightful lesson on ways to create conversation and user engagement using the power of mobile. 2 of the most interesting uses of mobile campaigns were mentioned by Bob Weasley and Dean Macri.
AOL is buying a controlling interest in Adtech, an online ad-serving company based in Frankfurt, Germany. The purchase gives AOL an ad- serving platform that offers ad management and delivery applications allowing Web site publishers to manage, traffic and report on their online advertising campaigns.
With this link-bait title, let me start out by pointing out that there was value at the show, and, I think, many potential advertising buyers in the audience. There were several very interesting booths, and some real innovators some of which we interviewed: I will have my educated, more gentle staff detail many of those here in the next few weeks.
But I must say that I am dissapointed that my son edited out all the duhhhhs we got when we asked about social media advertising applications.