Quigo and its AdSonar network became the latest in a string of advertising company acquisitions made by AOL in 2007.

Quigo Technologies provides content-targeted ad services and search engine marketing solutions. Israel interviewed Tom (of Quigo) about the features and benefits of their adsonar and feedpoint services.

The ESPN website will stop using Yahoo for its text ads, choosing instead to go with Quigo and its AdSonar product to deliver those advertisements instead.