All Posts Tagged Tag: ‘AdSense’

AdSense Gets New Optimization Tab

AdSense Gets New Optimization Tab

Google announced the launch of a new optimization tab in the AdSense interface, which appears at the top next to the performance reports tab. The tab shows tailored tips for your site. Google calls it a “one-top shop” for all the resources that could help you increase revenue and user engagement. More specifically, the tab lets you see new opportunities …

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AdSense Text Ads Get New Look on Mobile

AdSense Text Ads Get New Look on Mobile

Google announced that AdSense text ads now have a new look on mobile. The redesign has apparently already rolled out on mobile sites, so you should be able to see them from your device right now. “This new format allows for higher performance with a more beautiful and user-friendly appearance,” says Google’s Clyde Li. “The text ads feature elements such …

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Google Has Some Q4 Tips For AdSense Sites

Google Has Some Q4 Tips For AdSense Sites

We’re now days away from Black Friday, and everyone is sharing stats related to the holiday shopping season. We just looked at Pinterest’s holiday shopping pin stats. Now we turn our attention to a Google infographic about how to prepare an AdSense site and ads for the season. “The holiday season is the busiest time of the year, with shoppers …

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Google Launches Certified Publishing Partner Program For AdSense, DoubleClick

Google Launches Certified Publishing Partner Program For AdSense, DoubleClick

Google just announced the launch of its new Certified Publishing Partner program for AdSense and DoubleClick. Partners in the program are considered (by Google) experts at account management services including full-service ad operations, implementation and testing; mobile, web app and responsive design and development; content moderation; video integration; monetization; and ad customization. “Certified Publishing Partners are trained experts on AdSense, …

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Google Gives AdSense App A Refresh

Google Gives AdSense App A Refresh

Google announced a new update for its AdSense app for iOS and Android. It utilizes material design (of course) and comes with some new features. These include new metrics for view impressions, impression RPM, and CTR of ads. There is also new support for Hini and Malay. It already supports 31 other languages. For the Android version, there are new …

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Google Analytics Gets Some New Features

Google Analytics Gets Some New Features

Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called “Publisher Reporting”. “Users with existing AdSense reports will see them move into this new section, and be joined by an integration with Ad Exchange, for those publishers that don’t currently serve Ad Exchange as backfill through DFP,” Google says …

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AdSense Gets New User Consent Policy

Google announced the implementation of a new user consent policy for AdSense as the result of demands from the European Union. The policy makes publishers who have site visitors from the EU ask permission for using their data. Here’s the actual full text of the policy: When using Google products that incorporate this policy, certain disclosures must be given to …

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Google Says It’s Increasing AdSense Payment Transparency

Google announced on Monday that it is increasing the transparency of AdSense payments in that it will start letting you see invalid activity deductions that cause differences in estimated and finalized earnings. The company says this is in response to feedback from publishers who want to know more about this (some of which presumably haven’t been very happy with said …

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How AdSense Publishers Should Use Google’s New ‘Matched Content’ Tool

Google announced the launch of a new (and free) content recommendation tool for AdSense publishers called Matched Content. It simply shows more of your content to your users similar to other available content recommendation tools. It generates “contextually relevant and personalized” article recommendations from the pages on your site, and looks pretty much how you would expect such an offering …

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Google Revamps AdSense Performance Reports

Google is giving AdSense publishers a new dashboard for performance reporting, where they can quickly get a better grasp on insights into how much they’re earning, and what is impacting that for better or worse. Here’s what it looks like: You can find this under the performance tab. According to Google, it gives you more control and flexibility, and lets …

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Google Adds Surveys To Ad Muting

Back in 2012, Google launched the “mute this ad” [x] icon for AdSense ads, enabling users to have more control over the ads they see. This appears in the corner of display ads on the Google Display Network. When a users clicks the x, they no longer see ads from that campaign. On Monday, Google announced a new feature that …

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Another Publisher Goes After Google For Unpaid AdSense Earnings

There’s been a lot of this going around lately. Publishers are getting banned from Google AdSense after Google tells them they’re in violation of their rules. This happens after the publisher accrues a sizable amount of earnings and readies for the payday. It also happens after Google reps have indicated that the sites were in compliance in the first place. …

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Google Simplifies Analytics, AdSense Account Linking

Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the AdSense account to multiple Analytics accounts. Google says linking the accounts can help you optimize your site, improve user experience, and grow your revenue. “If you want to grow your …

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Google Introduces AdSense For Shopping

Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to a handful of publishers in retail and commerce. Here’s what it looks like: Google says as it extends the offering to more publishers, it expects advertisers with Product LIsting Ads opted into …

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Amazon Is Going After Google’s AdSense

Amazon is looking to move further in on Google’s turf with an expanded ad network, which would aim to rival AdSense. This is something that consistently disappointed investors would relish. Amazon invests a lot of money on future growth, and as a result has difficulties with posting profits. A solid ad network business could be just the thing to turn …

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This Guy Says Google Took Away $46K In AdSense Earnings, And He Doesn’t Know Why

It’s not uncommon to hear about an over-dependence on Google costing people big money. There have been plenty of tales of businesses losing all their search visibility after Google algorithm changes. In some cases, people have lost their jobs. In even worse cases, businesses have had to fold or completely change course. Sometimes people get burned by Google in other …

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Google Expands Wire Transfer AdSense Payments

Google announced that it is making wire transfer payments in AdSense available in more countries. The feature lets publishers have their earnings deposited directly into their bank accounts. Google’s Miki Noda explains, “With wire transfer, your earnings are deposited directly into your bank account, offering you a fast, secure, and convenient way to receive AdSense payments. If you’re not already …

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Google Makes It Easier To Create New AdSense Ad Units

Google just announced a new simplified My Ads tab in AdSense to make it easier to create new ad units. Here’s what it looks like: “In addition to simplifying the ad unit creation process, we’ve also refreshed the user interface for this page, making it more intuitive and easier to navigate,” Google says in a blog post. “When choosing from …

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Google Launches Two New AdSense Ad Sizes

Google announced the launch of two new ad sizes for AdSense ads – 970 x 250 Billboard and 300 x 1050 Portrait. These, the company says, will help publishers reach more advertisers, and of course, “enhance the user experience”. “As with most of our ad sizes, both of these ad units can accommodate standard text ads in addition to image …

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Will ‘Evidence’ Show Google Stole Money From Publishers?

There are a lot of claims by AdSense publishers who say Google has not paid them what they’re owed. Recently, a person claiming to be an ex-Google employee described (at length) a plot by the company to keep from having to pay publishers, and shutting down their accounts ahead of payment dates. Since then, a lot of people have said …

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Class Action Suit Seeks Payment For AdSense Publishers

A class action lawsuit has been filed against Google related to claims that the search giant is stealing money from publishers by shutting down their accounts before paying them. Last month, a person claiming to be a former Google employee accused the company of such in a very long and detailed explanation on Pastebin. This person claimed that the operation …

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Google Offers AdSense Experiments At Account Level

Google launched AdSense experiments last year as a way to offer publishers an easy A/B testing solution. Today, the company announced that you can now optimize your whole account with them, as they’re now available for account-level settings. “A/B testing is one of the most effective ways of ensuring your ad units are performing to their full potential,” says AdSense …

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Google Launches New ‘Magazine’ Ad Format For AdSense

Google is launching a new AdSense ad format called Magazine ads. The idea is that they will appeal to sites with certain design sensibilities. “To optimize revenue, we normally recommend that you enable both text and display for your ad units, however we recognize that the type of ads you feature on your site is also influenced by your own …

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FairSearch Calls For Criminal Investigation Into Google AdSense

The FairSearch Coalition, a group of Google competitors, which frequently complains to government agencies about Google’s business practices, is now calling for a criminal investigation into the company’s AdSense business. This stems from allegations recently posted to Pastebin by someone claiming to be a former Google employee. This person accused the company of stealing money from publishers in an operation …

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Google Redesigns Text Ads On Display Network

Google is pushing out a new design for text ads on the Google Display Network. “Our new text ads have been designed with better readability in mind, regardless of what device they’re being viewed from,” says AdSense Software Engineer Clyde Li. “We’ve introduced a new default color palette of blue and grey, making the ads easier to read for the …

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Google Accused Of Stealing Money From AdSense Publishers

Someone claiming to be a former Google employee has accused the company of stealing money from AdSense publishers. Are you buying it? Share your thoughts in the comments. In a “leak” on Pastebin, this person says, “To sum it up for everyone, I took part in what I (and many others) would consider theft of money from the publishers by …

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Google Answers Questions About Analytics For AdSense

Google has put out a new video answering some frequently asked questions from AdSense publishers about Google Analytics. Topics include integration of AdSense with Analytics, optimization, user experience, and revenue. It also includes a demo. “If you’re interested in getting a better understanding of how visitors interact with your online content then you’ll enjoy the section about Universal Analytics and …

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Google Launches AdSense Direct For Direct Ad Deals

Google has announced the launch of AdSense Direct, a way for publishers to manage their directly sold ad deals from within their AdSense accounts. The feature also enables publishers to show these ads on their site without having to actually make changes to their code. “To use AdSense Direct, you’ll first need to arrange a direct deal with an advertiser …

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Google Launches WordPress Plugin For AdSense, Webmaster Tools Management

Google announced the launch of its new Google Publisher Plugin for WordPress (in beta). This lets people place AdSense ads on their sites, and verify their sites in Webmaster Tools right from WordPress. The plugin links your site to your AdSense account, and lets you place ads without having to manually modify code. If you already have an AdSense account, …

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How Might Google Change Online Advertising in 2014?

2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitioned its AdWords customers to its Enhanced Campaigns. The new campaign management interface met with a mixed reaction from advertisers, though Google provided a nearly endless stream of educational material ahead of the upgrade deadline. How …

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