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All Posts Tagged Tag: ‘AdSense’
Google has kept its AdSense revenue share numbers a secret for quite some time, but has now decided to disclose them – or at least some of them. They’ve revealed the percentages for AdSense for Content and AdSense for Search, but are remaining mum on some of the other offerings. Still, content and search are the two biggies.
Is Google’s revenue split better or worse than you expected? Let us know.
Google has made some adjustments to how it uses referral URLs for contextual matching of AdSense ads. Google has started expanding the use of query words in referral URLs to a few hours.
Basically what this means is that Google is using user’s search history to determine what ads to show on sites using AdSense. If a user arrives at one AdSense site via a search results page, and then goes to another AdSense site within a few hours, they might see ads based on the referral data from the first one.
Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars.
Google announced that it has made some messaging changes in the AdSense interface. The changes concern users’ earnings.
Google has added the words "Estimated" and "Finalized" next to "Earnings" throughout users’ accounts. The company says the move was made to be more transparent. The changes in messaging do not reflect any changes to the way finalized earnings are calculated. The company says they’re simply intended to give users a clearer idea of Google’s estimations of earnings and what is actually finalized.
AdSense is an important fixture in a lot of people’s lives; it can represent anything from spending money (hey, little splurges do the heart good) to what pays the mortgage. And now, individuals have a chance to shape it more to their liking, as a new Product Ideas for AdSense page has launched.
Try not to get your hopes up; as word spreads and more people contribute ideas, the odds of any one suggestion making it in front of an important Googler will decrease. Also, there’s no guarantee that any of the recommendations will be implemented.
It has been discovered that Google is now showing AdSense ads inside Google Earth. While it is not that surprising to see Google putting ads on another one of its properties, it has raised a few eyebrows, given that Google Earth is a desktop application.
Back in August, Google gave AdSense publishers more control over what ads appear on their sites by launching an upgrading the category fitlering feature and extending the feature’s beta to the US and the UK.
So in essence, if you don’t want certain kinds of sites showing up in ads on your site, you could block them. Google shows how the different ad categories contribute to your income, so you can take that into consideration.
Google has started adding "Ads by Google" to more of its ads around the web. The reasoning for this is that a lot more advertisers are using Google’s rich media ad formats these days, and the fact that they come from Google may not seem so obvious all the time.
Google has announced a new feature for AdSense mobile publishers, which lets them serve text and image ads on their sites, specifically optimized for high-end smartphones like the iPhone, Android devices, and the Palm Pre.
With the launch of the feature, publishers can run larger AdSense ads on these phones, whereas before, they could only serve smaller ads.
Google has introduced what they call "Web Elements," which let users add their favorite Google products to their website. The company spins it as a way for AdSense publishers to "spice up their site" and help increase their revenue. This was first announced back at the Google Developer Conference.
Google announced (subtly) that it is rolling out a series of enhancements to AdSense’s contextual targeting capabilities to more accurately match relevant ads to AdSense publishers’ pages.
Unfortunately, not many details about these enhancements were given away, but Google says AdSense publishers will not have to update their AdSense accounts or ad code. Changes will be applied automatically.
Google is updating the default font faces associated with specific AdSense ad formats. The decision to do so is based on findings that different fonts perform better with different formats.
Google recently announced an extension of its category filtering beta to Engligh-language ads on the AdSense network. Now Google is pointing out that this applies to AdSense for feeds as well.
Google announced that Google Affiliate Network publisher payments will now be made through AdSense starting today. Google says this will offer publishers a wider range of payment options.
"Publishers can also manage their payment information in new ways and enjoy consolidated payments from Google if they use other Google products," says Product Manager Sheila Parker.
The primary user of a Google Affiliate Network publisher account will see an account notification asking them to create an AdSense account or link to an existing account.
Google recently launched its Facebook Page. Now they have launched one specifically for AdSense.
Google refers to this as one-stop shop for up-to-date info. It will be synched with the AdSense blog and Twitter account, and will also contain optimization photos and videos that are found on the AdSense YouTube channel.
AdSense publishers who want more control over what ads appear on their sites are in luck; today, Google announced that it’s upgraded a category filtering feature, and is extending the feature’s beta to countries including the U.K. and the U.S.
Do you have something against dating sites? Drugs and supplements? Politics? No problem. By just checking a few boxes, you can block related ads. In fact, you can block ads from up to five categories, which shows quite a bit of flexibility on Google’s part.
Google announced today that it is expanding availability of local currency reports to AdSense publishers in Denmark and Norway. Switching to these new reports means that all earnings generated from advertisers paying in other currencies will be converted to the publisher’s local currency each day.
In many ways, Google is the company that AdSense built. It makes sense for Google to extend the advertising solution into new markets, then, and the company’s doing exactly that with its fresh AdSense for Mobile Applications beta.
Leave it to Google to not forget about the little guys. By introducing the Western Union Quick Cash payment option in seven countries, the search giant is trying to make it easier for people in more rural settings to receive AdSense payments.
All AdSense publishers should keep up with Google’s official AdSense Channel on YouTube, as well as the Inside AdSense Blog (also official). There are helpful tips and other useful information posted to both periodically.
As I noticed that the Inside AdSense crew just posted a webinar to the YouTube channel, I thought it might be prudent to point out that they have posted a few other useful videos over the past couple months.
1. AdSense Channels and Reporting Webinar
Google held its annual stockholders’ meeting yesterday evening and to accompany that Co-founder Sergey Brin decided to re-share the 2008 Founders’ Letter, which was originally published on Google’s Investor Relations site. Brin says they wanted to make this more widely available so they posted it on the Official Google Blog.
Google is now offering wide availability of Google Analytics and AdSense integration. AdSense publishers who wish to make their site more profitable are going to want to link their AdSense accounts with a Google Analytics account.
To do so, you simply need to log in to AdSense, click the link that says "Integrate your AdSense account with Google Analytics" on the Reports > Overview tab, and follow the on-screen instructions as illustrated in this clip:
I probably don’t have to tell you that people are looking for ways to make extra income in this economy. Luckily there are ways you can get extra revenue out of sites you already have.
A Google spokesperson tells WebProNews that the company is seeing more and more people doing just that. "We’ve also been seeing regular people capitalizing on changes in consumer behavior (ie, more people searching for recipe sites and therefore stay at home mom’s creating recipe blogs as a result)," he says.
Google has announced that it’s rolling out new email notification preferences for AdSense account holders. They will become available over the next few days.
Basically, users will have the option to receive specific messages like event invitations, info about webinars, and personalized account suggestions from Google.
Suppose that, just in order to get an idea of how much money you’re making, you had to look up an ever-changing conversion rate and multiply a pair of numbers on a daily basis. Well, overseas AdSense publishers have been doing this for some time, but thanks to a new move on Google’s part, the process is getting much simpler.
If you’re a blogger who has been at it for a while, you’ve probably run across other blogs stealing your content at one point or another. These are commonly referred to as scrapers, and will often use your content to post Google AdSense ads and make money off your work.
Today Google announced AdSense for mobile search, not to be confused with AdSense for mobile content, which the company released back in 2007. AdSense for mobile search is a way for mobile network operators and mobile website owners to embed a Google search box on their mobile portals and web sites.
Contrary to what advertisers might like to believe, not everyone wants to see their ads. This is why televsion advertisers don’t like TiVo. Advertising is how a lot of online businesses make their bread and butter though, and without ads, they simply could not generate enough revenue to stay alive. At least one online business believes that allowing users to turn off ads might actually be in its best interest.
Darren Rowse is a blogger best known for his work on ProBlogger.net and Digital Photography School. To say that he’s successful would be an understatement – revenue from ads paid his mortgage – and today, Rowse shared some tips for making money with AdSense.
It looks like AdSense publishers who are dying to get tax refunds won’t owe Google any favors this year; the search giant’s timing is poor compared to any number of banks and other companies. But Google announced today that it is working on the distribution of tax forms.
If the Internet consisted of real brick and mortar buildings there would be a construction boom going on right now like the world has never seen. The Internet is not in a recession or on the road to a depression, rather it is experiencing an economic and social explosion of activity.
Google has kicked off a series of videos for AdSense tips at the Inside AdSense blog. This is an effort to help publishers get the most out of their AdSense accounts. After all, the better publishers make out from the program, the better the program will continue to perform for Google right?
Last week, Google began a series of videos called "Optimisation Essentials" for AdSense tips. When I reported on that, some discussion was sparked in our comments, and hopefully that will continue now because Google has put up the second video in the series. The theme here is "Dress for success – impressing your audience."
Suing for $3 billion is an almost insane act. Combine it with a corporate name that translates to "The Age of Aquarius," and you’ve got something that should cause a judge to hurt himself laughing. Yet since everything’s taking place in Russia, it seems possible that a new lawsuit will cause problems for Google.
Due to an increased show of interest from AdSense publishers in filtering ads, Arlene Lee of AdSense Publisher Support discussed a couple of tools at the Inside AdSense Blog.
Competitive Ad Filter
Harvard Business School professor Benjamin Edelman believes Google is profiting from and encouraging typosquatting by placing ads on trademark infringing made-for-AdSense websites. As co-counsel in a class action suit, Edelman suggests Google could be making money from a million domains or more.
Google seems to be embracing the Halloween spirit a little early this year. Its announcement regarding two new Analytics features might be interpreted as a trick, for example, since they’re in private beta without a release date. Then, for a treat, there’s not one but four new features that should arrive much sooner.
If you saw the post from the Google Analytics Blog this morning announcing the updated user interface and thought that was all they had up their sleeves—you’re wrong. The UI is just the updated wrapping to go with major upgrades coming to Google Analytics in the coming weeks. (Update: the official announcement.)
The Adsense-meets-Feedburner era has officially begun. As mentioned here, the slow "Googlization" of Feedburner has gotten underway, and on Friday, the public got to see some Adsense ads in Feedburner feeds.
A couple months ago some publishers began displaying them, but now they are in full swing.
The Summer Games often seem like a geography lesson. People will ask each other "where’s that?" during the opening ceremony, or maybe say "I forgot about them" following an upset. So now’s as good a time as any for Google AdSense to introduce a Western Union payment option in some smallish countries.
Google went live with Knol, a platform to read and write articles on all kinds of subjects. Knol was being tested privately since some time and had been pre-announced back in 2007. The address is knol.google.com, but notably not knol.com or knol.org or even googleknol.com. This project is somewhat reminiscent of Wikipedia, though there are many differences as well.
Google has decided to shut down its AdSense Referrals program effective the last week of August.
The opportunity to improve a site’s search experience should never be passed up. The opportunity to make money should be absolutely lunged at. So since the development should create both, site owners are almost guaranteed to be happy that AdSense for Search is now powered by Custom Search.
In an announcement made just moments ago, Yahoo has formally decided to try a limited test of Google’s AdSense for Search program in their search results. From the release:
The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.
The Google News Team has an interesting blog post about the "truths and myths" of how Google includes and ranks articles.
Some of the facts that stand out include "Having an image next to your article improves your ranking MYTH. While having a good image with your article does improve your chance to get your picture shown, it has no impact on the ranking of the article itself."
LeeAnn Prescott, EfficientFrontier’s director of research and communications and WebProNews’s favorite statistician, concurs with comScore’s recent bombshell that the number of paid clicks on Google were down in January. Wall Street’s pummeling of Google’s stock, however, was "an unnecessarily strong reaction."
Speculation as to why Google’s paid clicks have flattened in January has led to further speculation that a recession has caused consumers to do less search-initiated shopping. Hitwise’s Bill Tancer has information that suggests otherwise.
(It occurs to me also that investors have been spoiled by Google’s constant growth, as even when Google grows there is disappointment that there wasn’t more growth. And flat returns now might as well be declines. Regardless, I suppose market corrections are inevitable. It just sucks if you bought in at $747 per share.)
Recently, many web-publishers reported drastic drops in their Google AdSense earnings and offered up many theories as to why that occurred. The problem was reported in web forums, on popular SEO blogs, and in the comments section of the last WebProNews article on the subject. After all that, we’ve narrowed it down to 8 possible explanations.
It would appear that Google has introduced a new feature in its Adwords process.
If you check the image below, you will see outlined in red a small Previous and Next pair of buttons at the bottom left on the Adsense ads that were shown this evening.
Since Google largely tends to favor ranking informational websites over commercial websites, some authoritative blogs tend to rank for valuable queries based on posts they make in passing.
Even if you had no intent to monetize a post, it just became easier to monetize accidental rankings. If you use analytics to track your stats and notice that you start ranking for some good keywords you can use Triggit to embed links to merchant products directly in the text of your blog post.