It’s funny how a whisper can sometimes push a hurricane; expect one to swirl up by Monday. The rumor, as was whispered into the ear of a DM News reporter, is that Google is about to undergo a major corporate restructuring just as they prepare to release AdSense for Audio.

Findory, the personalization startup that remains my favorite news source, has switched its ad system from Google AdSense to Amazon Associates.

A Washington, D.C-based corporate psychologist and jog bra seller filed suit against Google last week for $250,000 claiming the company wrongfully removed AdSense from her website.

Google AdSense has been sued for $250,000 by a woman, reports Steve Bryant at eweek.

Google recently posted a little blurb about The ABCs of A/B Testing. I hate to be a wet blanket, but for most of us lower volume publishers, that’s a pointless exercise with little to gain.

Google updated their AdSense for Search offering, which allows searchers to search from a publisher’s website and display revenue-generating ads alongside search result.

Some ado was made recently about Google AdSense sensitivity filters blocking revenue-generating ads based on the nature of the content, and replacing those spots with public service announcements. There is additional concern that publishers will refrain from hard-hitting content to protect that revenue. We got in touch with Google to their side of it.

Placing AdSense blocks on your site is just the first step to using them effectively; get the best information about their performance by using channels.

One of several sites that have had their AdSense payments frozen by Google over accusations of click fraud has struck back and accused the search advertising company of acting in a draconian manner.

Confusion over Google’s advertising network and an Oregon-based marketing firm has left the latter dealing with lots of calls and emails for AdSense support.

Google’s AdSense Calendar can be integrated with the Google Calendar to keep AdSense users informed of events related to the service.

You need to decide on your Internet business future if you haven’t done so already. You’re likely to be considering four options:

An application programming interface for AdSense will permit site publishers to offer users the opportunity to perform a variety of AdSense functions without leaving the publisher’s website.

The new video advertisements that will begin to appear on Google’s network of AdSense publishers will pay on a CPM basis for site-targeted video, which should be welcome news.

Don’t like those ads in your Gmail inbox? Well, stop complaining, because they might be protecting you.

Google has added two new ad sizes for AdSense: the Square (250250) and Large Rectangle (336280).

Google’s Matt Cutts confirmed that the AdSense Mediapartners bot, commonly known as “mediabot,” is indexing webpages for Google’s Big Daddy index, according to some well-known bloggers. What that means to webmasters: having two versions of a webpage (one for each bot) can get you into duplicate content issues.

This didn’t take too long: As Google Blogoscoped shows, one blogger has already figured out how to combine Google Related Links with advertising, simply by putting the Links box on top of an AdSense ad.

It seems like every time you turn your head these days you hear something about Google. Definitely a force to be reckoned with, Google is king online. Although they’re known mostly as a search engine, they provide many other helpful services to today’s website owner.

Matt Cutts leaves Google for Yahoo – Matt Cutts Blog

Site publishers with questions about how CPC and CPM advertising work will benefit from Google’s clarifications on the two ad formats.