AdSense Articles

Google Hammers AdSense Arbitrage Sites

On June 1st, low quality websites that have been set up for arbitrage will have their AdSense accounts shut down, as Google begins a big crackdown.

How Long Until Search Engines are the Biggest Affiliates
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Don’t Trick The Google Ad Click
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Placing Google AdSense units and navigation elements on a website can be accomplished without leading to accidental clicks. Webmasters should beware of doing otherwise.

Customer Engagement and the Big Bucks

There’s a constant debate about the “best” way to earn online income, and the simple answer is that there is no optimum path to achieving this goal. But one thing is certain, the deeper the engagement with your visitors, the more you’ll benefit.

Here’s why: The whole system of Internet Marketing profits is based on effort and engagement.


Web advertising (text links, banner ads, Adsense) has a back-of-napkin payout of about 1-10% against your time and resorces.

Migrate Your AdSense Account…
So, two weeks ago I talked about how Google is starting the process of migrating every AdSense account to a Google Account, something that anyone with an AdWords account is going to find problematic. See, you can’t have an AdWords account and an AdSense account on the same Google account, due to technical restrictions. Luckily, if you don’t use AdWords much, and even if you do, there’s a good solution.

Final Words on BlogKits & Adsense

Back in January, I wrote a piece on whether the newly-popular Blogkits blog ad network lived up to their claims of outearning Adsense on blogs. My feeling at the time was that they did not even come close, but I was willing to give them more time to prove themselves.

AdSense Accounts Receiving An Upgrade

Logging in to AdSense will soon require those users to upgrade their accounts to the full Google Accounts experience.

Site Targeted AdSense Ads

When you buy site targeted AdSense ads (or other CPM priced ads), there are easy ways publishers can inflate their pageviews and ad inventory. I listed a number of them here, but a few other common techniques are

Who Gets the Majority of Your On-line Attention?

It just occurred to me that if I look at the on-line services I used most, there’s not really a clear winner when it comes to who gets the bulk of my online attention. Here’s the current list along with the current owner of each (since 3 of the 4 were acquisitions):

Google Cranks Volume On AdSense For Audio

Google has expanded their advertising system by announcing that Google AdSense for Audio is now supported by major radio station systems. Providers include Broadcast Electronics, ENCO Systems and LAN International’s Viero.

"With AdSense for Audio, we’re committed to bringing new advertisers and new dollars to radio," said Jim Woods, Director of Product Management, Google.

"Support from premier partners like BE, ENCO and VIERO is a major step towards allowing all radio stations to gain access to this new and complementary revenue channel."

Using Google AdWords & AdSense Distribution Data
Via Marketing Pilgrim, Google now offers a Placement Performance report, which shows what pages and sites your content ads are displayed on, and which ones are converting.

Here are tips Google offers on how to use this data:

Google: AdWords Reaches, AdSense Separates
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A new report becomes available for Google’s AdWords advertising clients, while AdSense publishers will have to take a different path to convince marketers to target their sites for ads.

One Box Goes Gold At Google
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Yet another advertising-related change has come to Google in the run-up to Search Engine Strategies 2007 New York: Google shifted the One Box background color from blue to yellow.

Google Faces Pressure Over Censorship
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Shareholders will have the opportunity to vote on a proposal during the upcoming annual meeting that would call on Google to take a strong stance against censorship and abusive regimes.

There’s Something About AdSense

Blocks of advertisements appearing on sites in Google’s AdSense Network have a more stylish appearance after a recent update.

Google Offering Checkout Referral Bonuses

AdSense advertisers have even more incentive to use Google Checkout for payment processing. Each time a new buyer signs up for a Checkout account and makes a new purchase, the referring party will receive a monetary bonus.

Google Sneaks Embedded Text Link Ads Into PPA
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What’s been called an assault on click-fraud, or affiliate networks, or both, could also carry with it a little controversy. Google’s recent beta launch of pay-per-action AdSense, available only to US advertisers, was released overtop another new product: the text link format ad unit.

Online Advertising in The Long Tail

There’s been some talk about how difficult it is to make money with online advertising.

Matching Click Numbers for AdSense and MyBlogLog?

In MyBlogLog and AdSense, Dom recounts a discrepancy between his AdSense click data as reported by Google and MyBlogLog.

Google Checkout Logos Appearing on AdSense Ads

When Google introduced their AdSense network they not only created an ad syndication network, but also a way to syndicate the Google brand.

At first it was the cute Ads by Gooooooooooooogle stuff. Then they started marketing Google Checkout heavily by offering $10 off coupons. Then they started syndicating flash and video ads for Gmail, then Google Pack, and now they are placing Google Checkout icons in the AdSense advertiser ads.

AdSense Lets You Play Your Own Video Ads

A bit of a good thing for AdSense publishers: If you see a video AdSense ad appearing on your website, you can feel free to play it.

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