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AdSense Articles

Clickable AdSense Area Redefined

Similar to what Google has been doing with ads in search results, they also now restricted the clickable area in AdSense (the kind of Google ads webmasters can include on their pages).

Instead of allowing a click to be triggered in a broad rectangle around the text – which used to include whitespace in that area – you must now click specifically on the underlined title or the colorized URL below the snippet.

Google Centralizing AdSense Management

Instead of generating and copy/pasting new code with each color or channel change for an ad unit, the AdSense team has rolled out a better way to do this.

With “Google” In Your URL, No AdSense For You!
"AdSense Disallowed On URLs Containing ‘Google’". This was said by Google itself. A Google Blogoscoped account shows an AdSense ban of a portion of an active site.

AdSense Disallowed On URLs Containing “Google”

Google informed me that they banned showing AdSense from my account on Google.blogoscoped.cn (a site which I don’t run, but they are nice enough to rotate my AdSense code every couple of times as they’re translating posts from here).

Pay Per Click Party Over?
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First the good news. Pay per click, as it has been perfected by Google, is unarguably the Web’s highest business achievement to date. Google has become an international corporate icon worth more than some of the most famous name brands of our generation like Disney, McDonalds and Hertz.

New Google Webmaster’s Guidelines
I just found another Google webmaster guideline worth sharing…

Google Patent Moves It Closer To GoogleNet
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A mobile datacenter patent has been issued to Google based on its December 2003 filing, giving the company a technology similar to that of Sun’s Project Blackbox.

Google Video Units – Genius or Desperation?

As described at Google’s AdSense blog and in this New York Times story, Google is rolling out ad-supported video to all members of the search engine’s AdSense program — something the company launched as a limited beta trial back in May.

YouTube Videos Premiere On AdSense

Google added another revenue opportunity for AdSense publishers, with the debut of video units and their connected relevant advertising.

Google, DoubleClick On Defense Against Senators
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The main defense put forth by Google and supporters of its proposed acquisition of DoubleClick holds that the two companies do business differently when it comes to advertising.

Google AdSense For Search Learns Vietnamese
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Various estimates put Vietnam’s population at around 85 million.  And with a new Vietnamese version, Google’s doing its best to make sure all of those people are able to use Google AdSense for search.

Google AdSense For Mobile Arrives
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There’s no such thing as a portable La-Z-Boy, but there are comfortable camping chairs.  And although a 42-inch LCD might be ideal, pocket-sized video devices are also popular.  Now, with the formal launch of AdSense for Mobile, Google seems to be getting into the transportability trend.

Google AdSense Referrals Hiding From Publishers

Using the wrong ad format could be the culprit as members of Google’s AdSense content network have experienced problems in getting referral 2.0 ads to appear.

AdSense Blog Reveals Odd Banking Policy
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An otherwise mild write-up of how Google sends checks to AdSense publishers for their earnings has a strange twist that hints at a relationship with Citibank that defies common banking practices.

Google’s IPO, Inside AdSense Have Anniversaries

You know that feeling when you forget a birthday?  Well, I don’t have it, but it’s nonetheless true that I failed to note two Google anniversaries.  Google’s IPO occurred three years ago as of August 19, and on August 15, the Inside AdSense blog turned two.

Eric Schmidt Becoming A Media Mogul

Google will become a distributor of original content through its AdSense network, with contributions from ‘Family Guy’ creator Seth MacFarlane and Disney Channel star Raven-Symon

Turning Content Into a Valuable Keyword List
One of the comments on the article I wrote for Wordtracker mentioned WordsFinder, which allows you to create a list of keywords from a piece of content. Their tool uses the Yahoo! Term Extraction Tool, and also provides a few additional keywords next to the results.

Three other easy ways to get similar information are

Google Extends Opt-Out Policy To CPA Testing

Google’s still testing the waters of its cost-per-action ad model, which charges advertisers only when a sale is made or a lead form is filled out. But as one publisher notes, the AdSense team is inserting CPA ads onto his blog, whether he wants them there or not.

Firefox Causes AdSense Woes
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A recent update to the Firefox browser kept some AdSense publishers from being able to log in to their accounts.

A Resolution Regarding Google’s Bounced Check

It took a long time for Debi Jones to receive her payment from Google AdSense, and when the check finally arrived, it bounced (according to a bank teller to whom Jones spoke).  This created a bit of a circus; Matt Cutts himself got involved.  And now the whole situation’s been resolved.

Click Fraud Up In Second Quarter

Click Forensics has released pay-per-click (PPC) fraud figures for the second quarter of 2007.

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