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Google’s IPO, Inside AdSense Have Anniversaries

You know that feeling when you forget a birthday?  Well, I don’t have it, but it’s nonetheless true that I failed to note two Google anniversaries.  Google’s IPO occurred three years ago as of August 19, and on August 15, the Inside AdSense blog turned two.

Eric Schmidt Becoming A Media Mogul

Google will become a distributor of original content through its AdSense network, with contributions from ‘Family Guy’ creator Seth MacFarlane and Disney Channel star Raven-Symon

Turning Content Into a Valuable Keyword List
One of the comments on the article I wrote for Wordtracker mentioned WordsFinder, which allows you to create a list of keywords from a piece of content. Their tool uses the Yahoo! Term Extraction Tool, and also provides a few additional keywords next to the results.

Three other easy ways to get similar information are

Google Extends Opt-Out Policy To CPA Testing

Google’s still testing the waters of its cost-per-action ad model, which charges advertisers only when a sale is made or a lead form is filled out. But as one publisher notes, the AdSense team is inserting CPA ads onto his blog, whether he wants them there or not.

Firefox Causes AdSense Woes
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A recent update to the Firefox browser kept some AdSense publishers from being able to log in to their accounts.

A Resolution Regarding Google’s Bounced Check

It took a long time for Debi Jones to receive her payment from Google AdSense, and when the check finally arrived, it bounced (according to a bank teller to whom Jones spoke).  This created a bit of a circus; Matt Cutts himself got involved.  And now the whole situation’s been resolved.

Click Fraud Up In Second Quarter

Click Forensics has released pay-per-click (PPC) fraud figures for the second quarter of 2007.

AdSense for Games Coming “Soon”

Google’s Bernie Stolar and Greg Schaffer spoke at the Casual Connect game convention this week and shared details of Google’s plans to bring AdWords to video games via “AdSense for Games.”

Adsense in Password Protected Areas
Google just posted up on their Adsense blog that there is a new feature called site authentication.

The gist of it is that this feature will allow you to set up a user name and password for the Adsense robot.

It can then go in and crawl your password protected pages (much like a registered user) and thus begin showing relevant ads.

Google AdSense Writes Dishonored Check?

From time to time, I like to mention Google’s market cap (currently at $173 billion), but it’s especially relevant to this story.  After all, if even little old me has never bounced a check, how did search giant Google manage to do so?

Google AdSense Goes Mobile
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AdSense is moving to a new medium: mobile phones.  It seems that the beta version of AdSense for Mobile is in a very limited mode of testing – only one person has come forward (so far) to say he’s been invited – and yet this is, by all appearances, the real deal.

Affiliate Summit: Contextual Advertising Options
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Pick something – a Web browser, toothpaste, whatever – that you’ve set against comparable products.  Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway.  As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.

All Of AdSense Gains Referrals 2.0

Testing has been wrapped up with Google’s referral beta, and the company plans to roll it out to all publishers in referral-supported languages.

AdSense Corners The Ad Format

Members of Google’s AdSense network now have options to go “edgy or bubbly” with their ad units, assuming they display corners at all.

Google AdSense May Get “Allowed Sites” Option
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Taken together, “Google” and “China” occasionally relate to censorship.  If Baidu enters the conversation, “losing” might also come up.  But in this case, it appears that a positive development occurred: Google China has introduced an “allow certain sites” feature for AdSense.

AT&T, Verizon Oppose Google Over Airwaves

Google’s used to arguing with Microsoft, and the Mountain View-based company has had many dustups with Yahoo.  Now AT&T and Verizon have stepped in, however, and are opposing Google’s plans for the airwaves.

Google, Apple May Partner On Cloud Computing
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As rumors go, this is a pretty solid one: it seems that Google and Apple will partner, and together, the companies are likely to give .Mac a huge cloud-computing boost.

Changes Afoot With AdSense Policies

People returning to their feedreaders after the SMX conference and elsewhere found new AdSense policy changes awaiting them.

Saleforce.com Gets AdWords Integration

Google and Saleforce.com have teamed up to integrate AdWords with Salesforce’s customer relationship management (CRM) applications. Offering a hybrid called Salesforce Group Edition, the alliance is aimed at leveling the playing field for small and medium-sized businesses looking to compete online.

Google Maps To Add AdSense

Let’s see . . .  Google Maps tells me to take a left, and then hang a right at an ad reading, “Click Here Now to Save $$$.”  Wait, that can’t be right . . .   And it won’t be, but Google has revealed that it will incorporate AdSense into its mapping services.

Accidental Clicks Not Always Fatal
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Inadvertently hitting an AdSense ad with a mouse click doesn’t mean the end of the world for a site publisher.

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