All Posts Tagged Tag: ‘adobe’

Paid Search Growth Slows to a Crawl

Paid Search Growth Slows to a Crawl

Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Baidu, and Yandex and over 4,000 branded sites across industries. They looked at paid search trends, mobile spend patterns, Google vs. Facebook ad performance, and how digital advertising over the holidays …

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Adobe Launches New Quick Website Building Tool ‘Portfolio’

Adobe Launches New Quick Website Building Tool ‘Portfolio’

Adobe announced the launch of Adobe Portfolio, a new tool to help people quickly build personalized websites. When we say “quickly,” we mean in minutes, or at least that’s how Adobe describes it. The offering is available to Creative Cloud subscribers. “Because the portfolio is the new visual resume, Adobe Portfolio lets creatives in any field easily design a customized …

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Adobe Drops the ‘Flash’ From Flash Professional CC (At Least in Name)

Adobe Drops the ‘Flash’ From Flash Professional CC (At Least in Name)

Adobe announced that it has shipped its latest Creative Cloud desktop updates and announced some new developments across its portfolio of tools and technologies. Most notably, Adobe is reanaming Flash Professional CC to Adobe Animate CC to “more accurately reflect the content-formats produced by this tool.” Explaining the move on the Adobe Flash Professional Team Blog, Rich Lee writes: For …

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Dropbox Makes It Easier To Edit PDFs on iOS

Dropbox Makes It Easier To Edit PDFs on iOS

Dropbox announced that its iOS integration with Adobe is live, enabling users to easily edit PDFs stored in Dropbox. This was announced for desktop last month. It’s part of a partnership the two companies made designed to make it easier for people to work with PDFs. On the Dropbox blog, Sanjana Tandon writes: With the latest versions of the Dropbox …

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Adobe Launches New Programmatic Ad Platform

Adobe Launches New Programmatic Ad Platform

Adobe announced that it is rolling out what it is calling “the industry’s most advanced” global programmatic advertising platform, specifically for advertisers and publishers using Adobe Marketing Cloud products. “It offers a new level of personalized, transparent, data-driven and efficient ad buying and delivery to boost ad performance and revenue across channels,” a spokesperson for the company tells WebProNews. The …

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Study Finds People Are ‘Practically Addicted’ To Email

Study Finds People Are ‘Practically Addicted’ To Email

When it comes to email, people just can’t seem to get enough. That’s the main takeaway form a new study conducted by Adobe. Sure, the conventional wisdom might be that people are sick of getting so much email, but the reality paints a different picture. People are checking their email constantly. Adobe surveyed over 400 white collar workers in the …

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People Are Interacting With Links More On Facebook

It looks like links are getting better for interactions on Facebook as interactions on other post types are on the decline. Have you seen better reach and/or interactions with your links than you were seeing in the past? Let us know in the comments. Adobe’s Social Intelligence Report looks at social media patterns throughout Q2. It finds that “recent algorithm …

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Is It Time For Flash To Go Away?

The writing has been on the wall for quite a while. Flash is dying a slow death, yet it continues to gasp for air. After some new vulnerabilities were discovered, many have been calling for the plug to be pulled. Do you think there should be an industry-wide halt in Flash use? Let us know what you think. Facebook’s Chief …

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Chrome Tries To Keep Flash From Draining Your Laptop Battery

Google made a pretty interesting and unexpected announcement about how Chrome will start working to save the battery life of your laptop. How will it do this? By pausing Flash. Google software engineer Tommy Li explains: Adobe Flash allows web pages to display rich content—but sometimes that can put a squeeze on your laptop’s battery. So we’ve been working with …

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Did You Realize That ColdFusion Is 20 Years Old?

While we’re a few months early, 2015 marks the 20th anniversary of ColdFusion. The first version was released on July 2, 1995. The platform, which spawned the CFML programming language, was invented by Jeremy and JJ Allaire. It was originally designed to make connecting HTML pages to databases easier, but went on to become a full platform including an integrated …

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Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements “The product and partner announcements cover where marketing is going next: bringing digital experiences to the physical world, IoT and wearable devices, mobile marketing innovations for the entire app lifecycle, and the convergence of marketing and ad technologies,” a spokesperson for Adobe tells WebProNews. Connecting …

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Facebook Marketing Partners Program Takes Effect

Back in October, Facebook announced its Preferred Marketing Developer (PMD) program would become a new program called Facebook Marketing Partners, and that it would be restructuring things to make it easier to find partners based on specific needs. That all goes into effect today. The new structure enables businesses to find partners in specific countries and industries. There’s also a …

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Forever 21 Accused of Stealing Photoshop, Faces Lawsuit from Adobe

Adobe, makers of Photoshop, Illustrator, Acrobat, and more, is suing clothing retailer Forever 21 for “willful, intentional, and malicious” copyright infringement by using unauthorized copies of its products. Joining Adobe in the suit is Autodesk and Corel. “Plaintiffs are informed and believe and thereon allege that in conducting their business, Defendants have engaged in the unauthorized reproduction of certain of …

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Flash Player 16 Includes Important Updates

Adobe released Flash Player 16 last week. It comes with important bug and security fixes, and adds stand alone installation and plugin support for the PPAPI (“Pepper”) version of Flash Player. Before, this was only available as an integrated component of Chrome. “With the upcoming changes to Chromium, making the PPAPI version of Flash Player available was critical for our …

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Adobe Acquires Stock Photo Service Fotolia For Creative Cloud Integration

Adobe announced that it has entered into an agreement to acquire stock photo service Fotolia, which it will integrate into Adobe Creative Cloud. The idea is that it can give users the ability to easily purchase images right from the product There are currently over 34 million of them to choose from. Adobe is paying $800 million in cash for …

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Cyber Monday Sales Up 16% According To Adobe

Last week, we asked if Cyber Monday was losing its luster, as various reports and studies were finding that interest in the online shopping holiday seemed go be on the decline, as the holiday shopping period between Thanksgiving and Cyber Monday becomes just more of constant buying stretch. Some indicated that the deals on Cyber Monday weren’t as good as …

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Adobe Announces New Mobile App Analytics Offering

Adobe announced a new mobile app analytics offering called Adobe Analytics – Mobile Apps, which is obviously aimed at helping marketers and developers measure the effectiveness of apps, and get a better idea of how people are using them on different devices. Adobe Analytics – Mobile Apps includes enhanced support for iBeacons, app acquisition analytics, a new mobile SDK that …

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Google’s Chrome OS Gets Adobe Photoshop Support

Google and Adobe have partnered to bring Creative Cloud to Chromebooks, starting with Photoshop. A streaming version will be available in the U.S. In a post on the Chrome blog, product manager Stephen Konig wrote: Chromebooks are fast, easy to use and secure. They bring the best of the cloud right to your desktop, whether that’s Google Drive, Google+ Photos …

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Adobe Looks At Google’s Search Ad Business Ahead Of Earnings Report

Adobe is sharing some data on Google’s ad business, including CPC and CTR stats, as well as growth trends for mobile across paid search, advertiser ROI and market share for Product Listing Ads (PLAs). The analysis is derived from 200 billion search impressions and $2 billion in annual managed search spend across over 500 of Adobe’s Media Optimizer customers. The …

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Shockwave Found To Bundle Outdated, Dangerous Version Of Flash

It was recently discovered that Adobe Shockwave has been bundling a version of Flash Player that is over fifteen months old, and behind on important security updates. From the Vulnerability Notes Database at kb.cert.org: Adobe Macromedia Shockwave Player is software that plays active web content developed in Macromedia and Adobe Director. Shockwave Player is available as an ActiveX control for …

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Adobe Announces A Bunch Of New Marketing Features

Adobe made a handful of announcements related to predictive marketing and real-time customer engagement to grow its digital marketing business, which it says surpassed $1 billion in revenue in 2013. First, Adobe announced Marketing Cloud Exchange, a new core service in Adobe Marketing Cloud. This is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies …

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Here’s What’s In ColdFusion 11 & ColdFusion Builder 3

Adobe recently announced new versions of ColdFusion Server and ColdFusion builder – ColdFusion 11 and ColdFusion Builder 3. “ColdFusion 11 along with ColdFusion Builder 3 gives you a unique end-to-end workflow for mobile application development addressing the challenges associated with building, testing, debugging and deploying enterprise class mobile applications – both web based as well as installed mobile apps,” said …

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Report: Facebook Ad CTRs Up 20% Quarter-Over-Quarter

Adobe released its Q1 Social Intelligence Report, which looks at social media data and trends around Facebook, Pinterest, Tumblr, and LinkedIn. It analyzes paid, earned, and owned social media over 260 billion Facebook ad impressions, 17 billion visits from referred sites, and 226 billion Facebook post impressions. The report finds that Facebook’s ads saw a 20% increase in click-through rates …

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Here’s What Adobe Is Doing With Flash Runtime

Adobe recently posted an update on the Flash Runtime on its official blog in hopes of addressing questions people have been asking on various forums. Product manager and customer advocate for the Flash Runtime product team, Chris Campbell, who has spent a lot of time in the forums, talks about what the team has been up to. He says they’ve …

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Flash Played Extended Support Upgrades To Version 13 In May

If you want to be secure on the Web, it’s best that you keep all your extensions upgraded. Flash Player is no exception as its does occasionally fall to zero day attacks and other exploits. While continuously upgrading to the latest version is the best course of action, that’s not exactly feasible in an enterprise environment. That’s where Flash Player …

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ColdFusion 10 Updated, Complaints Arise

Adobe released Update 13 for ColdFusion 10 earlier this month as a way to add support for Mac OS X 10.9 Mavericks. It also addressed a bug directly related to Mac OS X 10.9 by fixing the apache connector on the new operating system. As is the case with most software updates, people aren’t satisfied. Upon announcing the update, the …

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Adobe Creative Cloud Updated With Even More Features

Over the past two years, Adobe’s Creative Cloud has matured into one of the best values in design software. What started out as a way to get Creative Suite for $49.99 a month has evolved into a subscription program that gets users so much more. Now Adobe is adding even more value to Creative Cloud with the addition of several …

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Adobe Brings Native Canvas Support To Flash Pro

It’s been said time and time again that HTML5 would replace Flash sooner or later. That may yet happen, but it looks like Adobe isn’t interested in a war. Instead, Flash wants to get along with HTML5 to make both better. Earlier this month, Adobe announced that Flash Professional CC now supports HTML5 canvas. For those unaware, Canvas is the …

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Adobe Updates Lightroom With Support For More Cameras

Back in April, Adobe introduced the world to its latest professional photography tool with Lightroom 5. Now we’re almost done with 2013, but Adobe has one last major update for Lightroom users before the end of the year. Adobe announced on Wednesday that the newest version of Lightroom – version 5.3 – adds support for a multitude of new cameras. …

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Adobe Extends $10 Photoshop CC Subscription To Everyone

A few months ago, Adobe launched the Photoshop Photography Program in an attempt to get people still using Photoshop CS3 or higher to upgrade to Adobe’s Creative Cloud service. Now Adobe is extending it to everybody. Adobe announced this afternoon that its Photoshop Photography Program is now open to everybody. Starting today and running through December 2, everybody can now …

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