All Posts Tagged Tag: ‘adobe digital index’

Adobe Reports Search Spending is up 16%

According to a recent report from Adobe, search is still “the biggest driver of return on investment,” in regards to advertising. The quarterly report, entitled “Adobe Digital Index: Global Digital Advertising Update,” stated that compared to Q1 in 2011, search expenditures increased 16 percent in the U.S. and 3 percent in the United Kingdom. An increase in clicks is driving …

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