All Posts Tagged Tag: ‘admob’

Google Gives Dos And Don’ts For AdMob Banners

Google Gives Dos And Don’ts For AdMob Banners

Google announced some new guidance for AdMob banner ad implementation, updating the help center with some best practices and examples of what to do and what not to do. “Mobile devices have limited screen size, which means that careful planning for your ad placement is especially important,” says John Brown, Head of Publisher Policy Communications at Google. “Improper implementation can …

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Google Talks ‘The Most Important Growth Metric’ For Your App

Google Talks ‘The Most Important Growth Metric’ For Your App

Google released a new video in which Max Sack from Google Admob talks about the most important growth metric for your app. The most important one to focus on first isn’t a traditional one, he says. It’s one that accurately measures user engagement for YOUR app. “For example, a casual gaming app might care about the percentage of users who …

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Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick over the coming months. New formats include: mobile lightbox engagement ads, TrueView video ads for the AdMob network, an anchor …

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Google Launches New Tools For Mobile App Businesses

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be quite helpful for app businesses. “Today’s app developers have to make decisions quickly and implement them seamlessly if they want …

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Google’s AdMob Launches Network Optimization, Impression Goals For House Ads

Google is telling app developers that that it can help them earn more revenue with two new AdMob features: ad network optimization and impression goal campaigns for house ads. With ad network optimization, AdMob lets you evaluate the CPM of each network in your mediation stack. It reorders them for you so the one with the highest CPM serves an …

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Google Web Designer Launched In Public Beta

Google announced on Monday that it has launched Google Web Designer, a new HTML5 design tool, in public beta. The tool is geared toward ad creation, but can be used for webpages. It lets you create animated HTML5 creative, view and edit code with a WYSIWYG editor, build creatives for DoubleClick and AdMob (or publish them elsewhere). It’s free, and …

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Google Announces A New AdMob Revamp

At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features. The new AdMob includes smarter app promotion features. “Conversion Optimizer helps many AdWords advertisers increase conversions while decreasing cost per acquisition,” explains AdMob product manager Vishay Nihalani. “We’re now bringing …

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What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this year’s Consumer Electronics Show (CES) and Mobile World Congress, tech companies are focusing more than ever on smartphone and tablet …

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Google Launches New Survey Ads, TrueView For AdMob, Online Games

Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too hard for brands to measure the impact of their display and video campaigns, beyond simple metrics like clicks and impressions. …

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Google Gives You A 30-Minute Presentation On Getting Started With AdMob On Android

Google has put out a presentation about getting started on Android with AdMob on its Developers YouTube channel. If you want to monetize your business using Google’s mobile platform, it might be worth a half hour of your time. Earlier this year, Google integrated AdMob with AdWords.

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Google Integrates AdMob With AdWords, Previews New Interface

Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000 mobile apps running AdMob ads on over 350 million mobile devices. Of course, it can all be managed from the AdWords interface. There’s a new campaign type in AdWords called Display Network only (mobile apps): Advertisers can …

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Google Updates Ads for Mobile

Google’s Mobile Ads Blog just

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Google Provides Tips On Mobile App Ad Placement

Ads are a necessary evil when it comes to keeping free apps free. Most developers are pretty cool about it and keep the ad in a low, out of the way place where you can effectively ignore it. Some developers, however, put the ad in a place where you are likely to accidentally launch it. If that kind of tactic …

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Google Explains AdMob Publisher And Mediation IDs

If you recall, Google released the Google AdMob 6.0 SDK last week. It brought with it a number of new features and upgrades to the existing SDK. Overall, it was a great release, but Google has found that some people are confused over one of the new features – mediation IDs. To help explain this new AdMob ID, the company …

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Google Offers AdMob Optimization Tips

Google recently released version 6.0 of its AdMob SDK last week. Some of the new features may have thrown you for a loop or you’re just new to AdMob. To that end, Google has published some tips to get the most out of AdMob. Google starts by saying what should be common sense with advertising – keep the focus on …

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Google Releases New AdMob SDK

We brought a story this morning of a team who is now making $1,000 a day from using Microsoft’s pubCenter. While the story was more indicative of the success one can find on Microsoft’s mobile platform; the other lesson can not be ignored – mobile advertising has become increasingly important for app creators. To that end, Google has released version …

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Google Brings AdMob and DoubleClick Ad Exchange Together

Google announced that in the coming weeks, AdMob developers will be able to make their in-app inventory available on Google’s DoubleClick Ad Exchange. Google is only letting a small number of pre-qualified buyers compete for the inventory at first, but it would be rolled out more broadly over time. “Ultimately, this will give app developers and publishers access to a …

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Google’s South Korean Offices Searched for “Illegally Collected Location Data”

Google was probably not jealous that Apple has been getting more of the attention regarding location tracking these days. But today, Google is receiving some international press. Reuters reports that Google’s offices in Seoul, South Korea were raided and searched for “illegally collected location data.” A South Korean police official is quoted as saying, “We suspect AdMob collected person location …

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AdMob Partners with Coke On Holiday Android App

Google’s AdMob team has partnered with Coca-Cola to create a mobile holiday live wallpaper app for Android.

The animated live wallpaper app features a snow globe. The Google Mobile Ads Blog offers more details. “Coke’s live wallpaper takes the user into this snowglobe experience.”

 

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FTC Discusses Google, AdMob Antitrust

 In testimony before a U.S. House of Representatives subcommittee, the Federal Trade Commission explained how it protects consumers by applying well-established principles of competition to fast-changing technology markets.

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Google’s AdMob Reflects on 2 Years of Mobile Evolution

AdMob released its Mobile Metrics report for May, which focuses on changes in the mobile market over the course of two years. Unsurprisingly, a lot has changed. While AdMob’s network traffic itself has grown a lot in that time, the company says there continues to be strong regional differences with devices used to access the mobile web.

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AdMob Launches SDK, 2 Ad Formats for iPad

AdMob, which was recently acquired by Google, has announced the launch of its iPad App SDK (software developer kit). A representative for the company tells WebProNews, "AdMob was one of the first companies to launch ad units for both iPhone and Android applications, and now it is driving innovation on the iPad and helping developers start monetizing their iPad applications."

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Google Completes Acquisition Of AdMob

Google said today it has officially completed its acquisition of AdMob.

The Google Blog offers more details about the AdMob acquisition. "It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business."

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AdMob Compares Android/iPhone Stats

AdMob, which Google recently got the green light from the FTC to acquire, has released its monthly Mobile Metrics Report (pdf), this time detailing the global base of Android, compared to that of the iPhone.

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Apple Makes FTC Rethink Google-AdMob Deal

The bad news for Google is that the FTC still hasn’t approved its acquisition of AdMob, and according to a fresh report, has in fact decided to take even more time to think things over.  The good news is that the FTC was supposedly motivated to review the situation by a development that makes a Google monopoly look less probable.

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FTC Possibly Set To Oppose Google-Admob Deal

The Federal Trade Commission is not going to give Google’s acquisition of AdMob a thumbs up, according to new reports.  Indeed, the FTC seems likely to take the opposite approach and attempt to block the deal, with a formal show of opposition expected to occur in the near future.

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Does Apple’s iAd Have the Right Stuff for Mobile Advertising?

This week, among other things, Apple unleashed its new mobile advertising platform called iAd. This is based on the company’s acquisition of the mobile ad platform Quattro earlier this year.

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Android Surges In AdMob Report

Sometime this month, Googlers who work on Android probably earned the right to pop the corks on a few bottles of champagne.  New stats from AdMob (which unfortunately only run through February) indicate that Android was poised to pass the iPhone in terms of U.S. market share.

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AdMob Launches Tools for Cross-Platform Mobile Development

AdMob has introduced new software developer kits for Android, iPhone, and Flash Lite in a move the company says makes it easier for developers to make money across multiple platforms. AdMob has also introduced the Adaptive Mobile Ad unit, an industry first, which enables PC sites to monetize on mobile traffic.

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FTC Takes Closer Look At Google’s AdMob Deal

The "Facts about Google’s acquisition of AdMob" page Google established in November of last year apparently hasn’t satisfied the Federal Trade Commission’s curiosity.  A fresh report indicates that the FTC has stepped up its investigation of the deal by seeking sworn declarations from third parties.

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