All Posts Tagged Tag: ‘admob’
Google announced some new guidance for AdMob banner ad implementation, updating the help center with some best practices and examples of what to do and what not to do. “Mobile devices have limited screen size, which means that careful planning for your ad placement is especially important,” says John Brown, Head of Publisher Policy Communications at Google. “Improper implementation can …
Google released a new video in which Max Sack from Google Admob talks about the most important growth metric for your app. The most important one to focus on first isn’t a traditional one, he says. It’s one that accurately measures user engagement for YOUR app. “For example, a casual gaming app might care about the percentage of users who …
Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick over the coming months. New formats include: mobile lightbox engagement ads, TrueView video ads for the AdMob network, an anchor …
Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be quite helpful for app businesses. “Today’s app developers have to make decisions quickly and implement them seamlessly if they want …
Google is telling app developers that that it can help them earn more revenue with two new AdMob features: ad network optimization and impression goal campaigns for house ads. With ad network optimization, AdMob lets you evaluate the CPM of each network in your mediation stack. It reorders them for you so the one with the highest CPM serves an …
Google announced on Monday that it has launched Google Web Designer, a new HTML5 design tool, in public beta. The tool is geared toward ad creation, but can be used for webpages. It lets you create animated HTML5 creative, view and edit code with a WYSIWYG editor, build creatives for DoubleClick and AdMob (or publish them elsewhere). It’s free, and …
At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features. The new AdMob includes smarter app promotion features. “Conversion Optimizer helps many AdWords advertisers increase conversions while decreasing cost per acquisition,” explains AdMob product manager Vishay Nihalani. “We’re now bringing …
Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too hard for brands to measure the impact of their display and video campaigns, beyond simple metrics like clicks and impressions. …
Google has put out a presentation about getting started on Android with AdMob on its Developers YouTube channel. If you want to monetize your business using Google’s mobile platform, it might be worth a half hour of your time. Earlier this year, Google integrated AdMob with AdWords.
Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000 mobile apps running AdMob ads on over 350 million mobile devices. Of course, it can all be managed from the AdWords interface. There’s a new campaign type in AdWords called Display Network only (mobile apps): Advertisers can …
Ads are a necessary evil when it comes to keeping free apps free. Most developers are pretty cool about it and keep the ad in a low, out of the way place where you can effectively ignore it. Some developers, however, put the ad in a place where you are likely to accidentally launch it. If that kind of tactic …
Google recently released version 6.0 of its AdMob SDK last week. Some of the new features may have thrown you for a loop or you’re just new to AdMob. To that end, Google has published some tips to get the most out of AdMob. Google starts by saying what should be common sense with advertising – keep the focus on …
We brought a story this morning of a team who is now making $1,000 a day from using Microsoft’s pubCenter. While the story was more indicative of the success one can find on Microsoft’s mobile platform; the other lesson can not be ignored – mobile advertising has become increasingly important for app creators. To that end, Google has released version …
Google was probably not jealous that Apple has been getting more of the attention regarding location tracking these days. But today, Google is receiving some international press. Reuters reports that Google’s offices in Seoul, South Korea were raided and searched for “illegally collected location data.” A South Korean police official is quoted as saying, “We suspect AdMob collected person location …
AdMob released its Mobile Metrics report for May, which focuses on changes in the mobile market over the course of two years. Unsurprisingly, a lot has changed. While AdMob’s network traffic itself has grown a lot in that time, the company says there continues to be strong regional differences with devices used to access the mobile web.
AdMob, which was recently acquired by Google, has announced the launch of its iPad App SDK (software developer kit). A representative for the company tells WebProNews, "AdMob was one of the first companies to launch ad units for both iPhone and Android applications, and now it is driving innovation on the iPad and helping developers start monetizing their iPad applications."
Google said today it has officially completed its acquisition of AdMob.
The Google Blog offers more details about the AdMob acquisition. "It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business."
The bad news for Google is that the FTC still hasn’t approved its acquisition of AdMob, and according to a fresh report, has in fact decided to take even more time to think things over. The good news is that the FTC was supposedly motivated to review the situation by a development that makes a Google monopoly look less probable.
The Federal Trade Commission is not going to give Google’s acquisition of AdMob a thumbs up, according to new reports. Indeed, the FTC seems likely to take the opposite approach and attempt to block the deal, with a formal show of opposition expected to occur in the near future.
Sometime this month, Googlers who work on Android probably earned the right to pop the corks on a few bottles of champagne. New stats from AdMob (which unfortunately only run through February) indicate that Android was poised to pass the iPhone in terms of U.S. market share.
AdMob has introduced new software developer kits for Android, iPhone, and Flash Lite in a move the company says makes it easier for developers to make money across multiple platforms. AdMob has also introduced the Adaptive Mobile Ad unit, an industry first, which enables PC sites to monetize on mobile traffic.
The "Facts about Google’s acquisition of AdMob" page Google established in November of last year apparently hasn’t satisfied the Federal Trade Commission’s curiosity. A fresh report indicates that the FTC has stepped up its investigation of the deal by seeking sworn declarations from third parties.
As smartphone usage becomes more and more mainstream, businesses have to consider how their audiences are interacting with them online. For that reason, it can help to gain insight into how users of different devices interact with those devices.
Google took the wraps off its Nexus One phone today, and by all accounts, this device will help spread Android further and faster than ever. But new data from AdMob shows that the mobile operating system was already on quite a roll.
A post on the official AdMob blog began by stating that growth has been occurring at an impressive rate in recent months, noting, "Worldwide requests from Android devices increased 97% from October to December."
Update: The acquisition has been confirmed, and competitor AdMob issued the following statement:
"We believe that Apple’s proposed acquisition of Quattro serves as yet another validation of the vibrant mobile advertising industry and can help accelerate the pace of innovation and competition in this space."
Two consumer groups Monday asked the Federal Trade Commission to block Google’s $750 million deal to acquire mobile advertising firm, AdMob, on anti-trust grounds.
In a joint letter to the FTC, Consumer Watchdog and the Center for Digital Democracy (CDD) said Google is simply buying its way to dominance in the mobile advertising market, reducing competition to the detriment of consumers.
Google has issued a statement regarding the company’s pending acquisition of AdMob. Google’s intent to acquire the company was announced back in early November. The deal was for $750 million in stock.
Since then, the Federal Trade Commission has vowed to closely scrutinize the deal. Google had this to say today:
AdMob, which is in the process of being acquired by Google (regulators are still eyeing the deal), has released its Novemeber Mobile Metrics report. The themes for this one are that the Launch of new devices drove Android growth and the rise of smartphones resulted in a sharp increase in WiFi usage.
Google’s Android is growing like a weed. Perhaps even a weed that’s been fertilized and watered as if it was a desirable flower. A new report from AdMob lays out some impressive usage statistics and hints that there’s much more to come.
Here are two eye-opening stats of a somewhat broad-spectrum nature: "Worldwide requests from Android devices increased 5.8 times since April 2009." Also, "In the US, Android has 20% share of smartphone traffic, up from 7% six months before . . ."
Google said today it has signed an agreement to acquire mobile display advertising firm AdMob for $750 million in stock.
Google says its acquisition will improve its existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in the growing new area.
Highlights of Google’s purchase of AdMob include:
According to AdMob, which claims it is the world’s largest mobile advertising platform, mobile web and application use has doubled over the past two years. In September, the firm received over 100 million ad requests from 14 countries, and over 10 million ad requests from 64 countries.
AdMob released its Mobile Metrics report for September, which highlights the rapid growth in usage of mobile web sites and apps on new devices in the past year.
If you need any more evidence that mobile advertising is booming, AdMob is getting ready to serve its 100 Billionth ad. The firm notes that this is over 14 times the entire world population (as of 2008), 107 times the distance (in miles) to the sun, and about half to a quarter of the number of stars in the galaxy. Suffice it to say, that’s a lot of mobile advertising. And that’s just from AdMob.
While the Apple App Store has grown to contain over 50,000 apps in less than a year, the most popular apps are generating the majority of usage by consumers. AdMob has released its Mobile Metrics Report for May (pdf), which examines the distribution of consumer usage of iPhone applications.
Highlights from the May 2009 AdMob Mobile Metrics Report:
AdMob has released its Mobile Metrics report for April, which compares market share of smartphones by operating system to market share of mobile web and application usage. The report also compares smartphone browsing of mobile web sites to smartphone browsing of HTML sites.
The firm determined that smartphones accounted for nearly 3 times more usage than their relative market share. With regards to usage of mobile sites and HTML sites on mobile devices, AdMob found relative usage of both to be highest on Apple and Android devices.
Mobile advertising platform AdMob has released its Mobile Metrics Report looking at statistics for the month of March. It highlights some interesting trends in smartphone applications.
AdMob serves ads for over 6,000 web sites and 1,000 apps and stores and analyzes the data from each ad request, impression, and click. The report is intended to provide insight into trends in the mobile ecosystem.
Mobile advertising marketplace AdMob has released its Mobile Metrics Report looking at statistics for the month of February. It highlights some interesting trends in Smartphone Market Share.
Even in the current economic climate, smartphones managed to continue to gain significant market share on a global scale over the past six months. This market share rose from 26% to 33% in February.