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Adify Articles

Ad Networks See Increased Adoption
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The majority (69%) of media planners and agencies now use online advertising networks as part of their digital ad buys, representing a 24 percent increase in the past 18 months, according to a new study by Adify Media.

Cable Companies Take Advertisers’ Ads Online

National Cable Communications (NCC) and Mixpo have launched an initiative to let cable advertisers extend their TV commercials to the web. This is not aimed at creating pre/post roll video ads like you might think, but videos as display ads in place of traditional banners.

NCC is jointly owned by three of the largest cable companies – Comcast Cable, Cox Communications, and Time Warner Cable. This makes up a good-sized chunk of television advertising in the US.

Politico.com Talks About Its New Ad Network
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Popular political Web site Politico.com has partnered with Adify to launch an ad network and WebProNews spoke to Roy Schwartz, VP of business development at Politico about the new ad network.

Adify Tapped By Cox In $300 Million Deal
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Cox Enterprises acquired advertising management tool maker Adify, which recently partnered with Six Apart to provide that company’s ad platform with its back-end services.

Six Apart Clicks With Adify
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Six Apart CEO Chris Alden and Adify CEO Russ Fradin told WebProNews they plan to bring bloggers and ads together more effectively.