All Posts Tagged Tag: ‘AdGooroo’
AdGooroo has released a list of the top 20 advertisers (by impression) using Google product listing ads (PLAs). “Walmart tops the list with 408 million PLA impressions representing 129,381 unique products with 262,588 unique product listing ads,” a spokesperson for AdGooroo tells WebProNews. “Another surprise is Amazon (the biggest paid search advertiser) falls well short of the top 20; Amazon …
AdGooroo’s released another search advertising report, and many of the statistics within are predictable; on the whole, they indicate that Google’s doing well and Yahoo’s not. But some interesting (and mostly positive) changes are taking place with regards to Bing.
While interpretations of its activity may vary, a new report indicates that Google’s been inarguably busy. On an international level, the search giant’s ramped things up in a somewhat unprecedented manner, tossing out roughly 38 percent more ads per keyword in November than either Yahoo or Microsoft.
Rigid, unchanging procedures threaten any business activity. With Internet-enabled and -related enterprises, keeping up with technological progress is absolutely essential to survival. As opposed to static (unchanging) websites that are not looking to strengthen or increase their industry share, any dynamic (changing) website will have new copy, even new strategies, on an ongoing basis. Regular, extensive, ongoing keyword research is not a luxury, but a basic survival tactic.
Companies’ third quarter reports will soon be out, and given current economic conditions, what they say will be more important than ever. AdGooroo indicates that Microsoft might just steal the show with some impressive search and advertising data.