The adExcellence is a new source of helpful educational materials which is now available to the marketers. The program is designed especially for the advertisers and offers free training to help the customers become a Microsoft adCenter expert. It is this training that also prepares the advertisers for the Microsoft adExcellence accreditation exam, enabling them to increase their industry recognition and improve the overall ROI.

This announced by Microsoft was made at the Search Engine Strategies (SES) conference that was being held in London, UK. The SES is said be a premier event for search engine marketing & optimization. The conference is organized and hosted by world-renowned search authorities Mike Grehan and Kevin Ryan. And is aimed to help both experts and SEO/SEM newbies to find out about the latest developments and future technologies, and hone their search expertise.

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The program was launched as beta in the US just last month, see: Microsoft Launches adExcellence, the adCenter accreditation

The moderator, Receptor says “ I got an invitation to join "adexcellence" which is the new parallel to Google’s university / adwords professional exam.”

If you would like to sign up for the UK program you can register here.

The discussion continues at Webmaster World.

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Through the training program, participants can hone their adCenter knowledge for improving their campaigns. Those who wish to do so may take the adExcellence accreditation exam; US residents who have had an adCenter account for 30 days or longer are eligible to take the exam, which costs $50.

Materials in the adExcellence training program appear as Flash content. They cover six categories:

Introduction to Microsoft adCenter
Getting Started
Targeting
Tracking Ad Performance
Optimizing Ad Performance
adCenter Budgeting and Billing

Currently the course materials only appear in US English, but Microsoft plans to keep updating adExcellence with new materials and support for more regions of the world.

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As the name suggests, it plugs into Excel, and allows users to build keyword lists and plan strategies based on attributes like relevance, historical cost information, and projected volume.

Available after January 8 of next year, the Add-in accesses data from from Microsoft’s Keyword Services Platform.

The other tool is a beta version of a portal called Webmaster Center, which was designed specifically for webmasters and search engine optimizers. Like Google’s Webmaster Central, Microsoft’s site is intended as a resource for webmasters seeking better organic rankings on Live Search. 

Microsoft says this includes information about how Live Search crawls and indexes site pages; site map creation and submission; statistics about Web sites currently indexed by Live Search; consolidated content submission guidelines; and new content and community resources.