All Posts Tagged Tag: ‘adaptly’

Facebook Study: Sequenced Ads Perform Better

A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers “down the marketing funnel” gets better results than a simple sustained call-to-action message delivered over the same period of time. In their research, the personalized, sequenced ads increased overall view-throughs by 87% and conversions by 56%. “As fundamental as this question is, …

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Ad Firm Adaptly Raises $10.5 Million

Adaptly, an NYC startup that manages advertising campaigns on social networking platforms like Facebook, Twitter and StumbleUpon, has raised a $10.5 million B investment round, led by Valhalla Partners. Adaptly was cofounded by two youngsters fresh out of Northwestern, Nikhil Sethi, 23, and Garrett Ullom, 22, indicative of the new crop of very young industry entrepreneurs. Payments processing startup Gumroad, …

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