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adaptly Articles

Facebook Study: Sequenced Ads Perform Better Facebook Study: Sequenced Ads Perform Better

A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers “down the marketing funnel” gets better results than a simple sustained call-to-action message delivered over the same period of time. In their …

Ad Firm Adaptly Raises $10.5 Million Ad Firm Adaptly Raises $10.5 Million

Adaptly, an NYC startup that manages advertising campaigns on social networking platforms like Facebook, Twitter and StumbleUpon, has raised a $10.5 million B investment round, led by Valhalla Partners. Adaptly was cofounded by two youngsters fresh out of Northwestern, Nikhil …