All Posts Tagged Tag: ‘adap.tv’

AOL’s Adap.tv Acquisition Is Now Complete

About a month ago, AOL announced the company’s biggest acquisition under CEO Tim Armstrong with news that it would buy video ad platform Adap.tv for $405 million. The company announced the completion of that acquisition today. “With the addition of Adap.tv, AOL’s leadership position in digital video is further solidified,” said Armstrong. “AOL is well positioned to capitalize on two …

Read More

AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet

AOL just announced that it is acquiring Adap.tv for $405 million ($322 million in cash and about $83 million in stock). As some have pointed out, this is the biggest acquisition the company has made since Tim Armstrong took over in 2009 (The Huffington Post was $315 million). According to AOL, the acquisition will give it “a unique end-to-end solution …

Read More