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AOL’s Adap.tv Acquisition Is Now Complete AOL’s Adap.tv Acquisition Is Now Complete

About a month ago, AOL announced the company’s biggest acquisition under CEO Tim Armstrong with news that it would buy video ad platform Adap.tv for $405 million. The company announced the completion of that acquisition today. “With the addition of …

AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet
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AOL just announced that it is acquiring Adap.tv for $405 million ($322 million in cash and about $83 million in stock). As some have pointed out, this is the biggest acquisition the company has made since Tim Armstrong took over …

Adap.tv Adds Dailymotion As A Partner

Online video advertising marketplace Adap.tv has added new publishers including Dailymotion, Redlasso, Blastro, Clipsyndicate, Mindjolt, Nabbr and Videojug.

Adap.tv’s onesource (ato) platform allows publishers to better optimize their online video inventory with video ad-trafficking, yield optimization and simple syndication management tools. Since its launch six months ago, the adapt.tv marketplace has had a 90 percent repeat buy rate, an increase in average campaign budgets by 15 times and more than 100 daily campaigns bidding on 900 market placements.

adap.tv Adopts Simultaneous Partnership, Launch
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These are busy days for adap.tv – the company, which was founded in 2006, recently launched its new “unique online video advertising service.”  It also partnered with thePlatform, “a leading provider of broadband video management and publishing services.”