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Lasnik: Stop Worrying About Page Rank

Sound familiar? Google’s search evangelist Adam Lasnik made a similar comment at SES New York, and it reappears during his interview with Eric Enge.

Interview with Adam Lasnik

Adam Lasnik and I spoke about paid links, duplicate content and more late last week. The paid links conversation was very interesting. One of the things that Adam made clear is that Google is not looking to detect 100% of paid links. Their focus is much more on the links that are being sold for the purpose of passing PageRank.

Interview With Google’s Adam Lasnik

Spotlight on Search – Interview with Google’s Adam Lasnik

Google Snags Adam Lasnik

A couple of months ago, it looks like Google hired Adam Lasnik to be a Webmaster Advocate, or Search Evangelist.