Quantcast

Ad-Tech Articles

Hulu CEO Talks Advertising and the Hulu Formula

Jason Kilar, CEO of Hulu delivered a keynote speech at ad:tech San Francisco. In the speech he discussed the state of advertising and of course his site Hulu, which has taken the online video world by storm.

Coverage of the ad:tech San Francisco conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Jimmy Wales Talks Consumer-Generated Content At ad:tech
· 1

ad:tech San Francisco kicked off today, and Wikipedia founder Jimmy Wales was present to give the opening keynote presentation.  His speech was called "Wikipedia, Wikia, and the Future of Consumer Generated Content," and it nicely complemented an introduction by Drew Ianni on the state of the overall industry.

Surveying The Mobile Landscape
· 1

In the ad:tech  MobileMix keynote session "Surveying the Mobile Landscape in 2009," Mike Wehrs, president and CEO of the Mobile Marketing Association, offered his views on the mobile industry.

ad:tech Keynote: State of the Industry

Topics for this keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.

Ad:tech Pics – Day 1
Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go.

Buzzlogic Impresses By Ad Targeting Social Media

The conversation targeting approach Buzzlogic has been testing allows a campaign manager to put relevant advertising in front of the influencers, inlinkers, and their audiences when key topics appear.

Ad:Tech – Snap.com Launches Snap Shots Ad Network

Snap.com will today announce the launch of its Snap Shots Ad Network. You may recall that Snap offers the link mouse-over pop-ups–briefly tested by us last year–designed to show you the location of a link before you actually click on it.

Ad:Tech – BuzzLogic Launches Conversation Ad Targeting

It seems that BuzzLogic has found another use for all of the conversation mining and sentiment analysis it conducts in the blogosphere.

Ad:Tech – MySpace Ad Network

There are a lot of announcements expected at today’s start of Ad:Tech, so let’s kick off with MySpace.

Ad-Tech: ‘Content is King! (Again?)’ Keynote

Yesterday morning I attended the ad:tech 2007 keynote panel session entitled "Content is King!

Ad-Tech: Content King Again?
Interesting keynote/roundtable at AdTech this morning asking the question is content king again? Panlists include Suzie Reider, Head of Advertising for YouTube, Jason Hirschhorn, president Sling Media Group, Kourosh Karimkhany, General Manager Wired Digital, Caroline H. Little CEO and Publisher, Washingtonpost.com and Newsweek Interactive.

Ad-Tech: Notes on the Vibe

Despite the temptation to do some live blogging from the event yesterday, and the fact that I came away with notes on several sessions from the event – this is not another recap post.