All Posts Tagged Tag: ‘Ad Rank’

Now Google Ad Extensions Will Have A Direct Impact On Rank

You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made ads more useful to consumers by giving them reasons to click or interact (as with call extensions). That’s precisely why …

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Google Talks Ad Rank In This Google+ Hangout

Google has posted a recent Google+ Hangout to its Business YouTube channel, where a few members from the AdWords team talk about how ad positioning is determined, and how advertisers can optimize their bids and quality scores. It goes into factors that determine ad rank, bidding strategies and estimates, how quality score is calculated, and optimizing to achieve certain positions. …

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