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Google Makes Planning Ads Easier

You may recall earlier in the year, Google released Google Ad Planner on an invitation-basis only, not unlike the release of Gmail. Today, the company has announced that Google Ad Planner is available to everyone.

Battelle: Google Ad Planner Underreporting Site Traffic

Google's keenly anticipated Ad Planner should be delivering an accurate look at traffic going to websites, but as John Battelle learned, Google is a bit on the low side.

Google Ad Planner Opens By Invitation

Rumors proved correct as Google revealed its Ad Planner for AdWords clients, enabling them to identify sites where their customers most likely visit.