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Social Media Influencing High Income Consumers

Nearly 30 percent of higher-income consumers said social media influenced their decision making when it came to home repair services, a higher percentage than other income groups, according to a new study by Ad-ology. The study found this group had significantly high reports of recent maintenance services performed.

Online Media Influencing Travel Decisions

Less than half (39%) of Americans are using online media to research their choice of travel services, according to a new report from Ad-ology Research. Hotel websites were found to have the most influence on consumers while online content also influenced 34 percent to visit local attractions like amusement parks, zoos, and concerts.