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Ad-ology Articles

Social Media Influencing High Income Consumers
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Nearly 30 percent of higher-income consumers said social media influenced their decision making when it came to home repair services, a higher percentage than other income groups, according to a new study by Ad-ology.

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The study found this group had significantly high reports of recent maintenance services performed.

Online Media Influencing Travel Decisions
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Less than half (39%) of Americans are using online media to research their choice of travel services, according to a new report from Ad-ology Research.

Hotel websites were found to have the most influence on consumers while online content also influenced 34 percent to visit local attractions like amusement parks, zoos, and concerts.

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