WebProNews

Google Aims to Help Advertisers Improve Conversions

There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.

The Process of Ad Copy Creation

WebProNews discussed the creation of ad copy and the stages of the buy cycle with Mona Elesseily of Page zero Media recently. Do you have a process you use for ad copy creation? Tell us about it.