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	<title>WebProNews &#187; Actionality</title>
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		<title>Yahoo Acquires Actionality</title>
		<link>http://www.webpronews.com/yahoo-acquires-actionality-2007-08</link>
		<comments>http://www.webpronews.com/yahoo-acquires-actionality-2007-08#comments</comments>
		<pubDate>Wed, 22 Aug 2007 22:13:19 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Actionality]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=39955</guid>
		<description><![CDATA[<p>Yahoo has acquired Actionality, a German firm that describes itself as &#8220;an emerging leader of automated in-game advertising and marketing solutions for the mobile market.&#8221;&#160; And that&#8217;s about all we know for sure - dollar amounts and dates have not yet been made public.<br />
<br />
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			<content:encoded><![CDATA[<p>Yahoo has acquired Actionality, a German firm that describes itself as &ldquo;an emerging leader of automated in-game advertising and marketing solutions for the mobile market.&rdquo;&nbsp; And that&rsquo;s about all we know for sure &#8211; dollar amounts and dates have not yet been made public.</p>
<p><span id="more-39955"></span> The acquisition has been acknowledged, however, which puts us one step ahead of where we were yesterday.&nbsp; In fact, a Yahoo spokesperson told <a title="&quot;Yahoo Acquired Mobile Marketing Firm, and Other Mobile Buys&quot;" href="http://blog.clickz.com/070821-150542.html">ClickZ</a>, &ldquo;I can confirm that we have acquired Actionality and that the acquisition is part of Yahoo&rsquo;s ongoing focus on becoming #1 in mobile advertising.&rdquo;</p>
<p>The statement, such as it is, then continued, &ldquo;With the technology and team from Actionality, Yahoo will be able to deliver the most relevant and context-sensitive ads to consumers and help advertisers reach their target consumers.&rdquo;</p>
<p>Otherwise, it looks like rumors of the takeover leaked a little before either company was ready; there&rsquo;s no press release, and the <a title="Actionality Homepage" href="http://www.actionality.com/">Actionality site</a> crashed sometime Tuesday afternoon, so its homepage fluff&nbsp; wasn&rsquo;t even available.&nbsp; If any of these missing details are noteworthy, count on seeing either an update or a follow-up piece.</p>
<p>Credit goes to Mobile Entertainment&rsquo;s <a title="&quot;Yahoo! buys Actionality&quot;" href="http://www.mobile-ent.biz/news/28622/Yahoo-buys-Actionality">Tim Green</a> for getting ahead of the curve and breaking this story.</p></p>
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