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Ace Metrix Articles

Ace Metrix CEO Reveals Super Bowl Ad Winners and Losers Ace Metrix CEO Reveals Super Bowl Ad Winners and Losers

The Super Bowl has come and gone, and while the final play is still getting talked about, the ads are too. Last week, WebProNews spoke with Peter Daboll, the CEO of ad effectiveness firm Ace Metrix, who told us that there is a difference between an ad being likable and effective.

Super Bowl Commercials: What Makes Them Effective? Super Bowl Commercials: What Makes Them Effective?
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What is it that makes a Super Bowl ad so great? Is it something funny, inspiring, unbelievable, or what? According to Ace Metrix CEO Peter Daboll, a likable ad doesn’t necessarily mean it’s an effective ad. As he explained, great ads are likable, but they have to do more in order to be effective.

Google TV Commercials The Most Effective Website Ads on TV: Report Google TV Commercials The Most Effective Website Ads on TV: Report

Historically, Google hasn’t done a whole lot of television advertising, but that has changed recently, and from the looks of things, it’s working out pretty well for the company. Ace Metrix put out lists of the most effective TV ads …

Tablets Show Strong Advertising Effort, But Not Enough to Beat the iPad Tablets Show Strong Advertising Effort, But Not Enough to Beat the iPad

The iPad is the hottest tablet on the market, and according to industry researcher IHS iSuppli, it will dominate until at least 2015. Not only is Apple’s product the most popular in the market, but it also has the most effective advertising campaign based on a new study.