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	<title>WebProNews &#187; AccuWeather</title>
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		<title>CBS Storms Into Mobile Weather Alerts</title>
		<link>http://www.webpronews.com/cbs-storms-into-mobile-weather-alerts-2008-08</link>
		<comments>http://www.webpronews.com/cbs-storms-into-mobile-weather-alerts-2008-08#comments</comments>
		<pubDate>Fri, 15 Aug 2008 00:18:16 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[AccuWeather]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[Hurricane]]></category>
		<category><![CDATA[mobile]]></category>

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		<description><![CDATA[Severe weather details for hurricanes and other conditions in near real-time form the eye of the latest CBS digital initiative.
]]></description>
			<content:encoded><![CDATA[<p>Severe weather details for hurricanes and other conditions in near real-time form the eye of the latest CBS digital initiative.<br />
<span id="more-46636"></span>
<p>
We&#8217;ve seen CBS push in various directions with its Internet projects. They want to break news first online, and keep the audiences for their various shows connected through additional online content.</p>
<p>
The increasing presence of web-capable mobile devices represents another avenue for CBS to explore. Their latest effort partners with AccuWeather and Quattro Wireless for a weather-related site, <a href=http://storm.cbsnews.com/>CBS Mobile News Hurricane Center</a>.</p>
<p>
(As names go, they&#8217;ve taken a page out of Microsoft&#8217;s book, and its propensity for lengthy product titles, it seems.)</p>
<p>
Severe weather poses serious threats, and people aren&#8217;t always in front of a desktop computer to pull up  details about a major storm. CBS said this project shows storm tracker details and live radar updates, geo-targeted for the viewer.</p>
<p>
An AccuWeather spokesperson said in a statement their meteorologists expect a rough hurricane season in 2008. &#8220;So far conditions are unfolding as expected,&#8221; AccuWeather&#8217;s Jim Candor said.</p>
<p>
A look at the service today shows it tracking <a href=http://www.accuweather.com/m/US/hurricanehome.aspx?name=Iselle&#038;basin=ep>Iselle</a>, a tropical storm in the east Pacific region. The touted &#8220;near real-time&#8221; data for Iselle carries a time stamp of 2 pm PDT for its position and satellite imagery; that&#8217;s about 90 minutes before our press time.</p>
<p>
Maybe it&#8217;s a bug or a feature, but we tend to think of near real-time as being, well, a little more timely. While hurricanes do give some lead time and warning, we still want such details to be as current as possible.</p>
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