All Posts Tagged Tag: ‘ACCM’
There’s an art to landing pages but the end goal is the same for all of them: Getting the prospective visitor to take a desired action. Accomplishing this is a matter of patience, thorough testing, and intuiting a visitor’s desire.
(Coverage of the ACCM conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Routine sales techniques sometimes work; otherwise, they wouldn’t have become routine. Individuals have often learned how to block them out, however, which makes a little creativity very valuable.
There’s no doubt about it – getting the top spot in search results can be great for business. But if searches for a company’s name also turn up complaints and negative reviews, whatever time and money was spent on SEO might be wasted, and so managing your reputation in search engines is critical.