WebProNews

ACCM: 15 Landing Page Tips

There's an art to landing pages but the end goal is the same for all of them: Getting the prospective visitor to  take a desired action. Accomplishing this is a matter of patience, thorough testing, and intuiting a visitor's desire. (Coverage of the ACCM conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

ACCM: Trying New Email Tactics

Routine sales techniques sometimes work; otherwise, they wouldn't have become routine.  Individuals have often learned how to block them out, however, which makes a little creativity very valuable.(Coverage of the ACCM conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

ACCM: Seven Ways To Kill Your Catalog

Any dope on the street can make a mistake without exerting any effort. To really wreck an e-commerce site requires effort. Here's how to do it.

ACCM: Maximizing Your Online Presence

Bill Nussey, CEO of Silverpop, spoke in the session, "Consistent Branding from Email to Landing Pages- Maximize Your Online Presence."

ACCM: Better Links For Higher Search Rankings

In the session "Secrets for Getting More and Better Links for Higher Search Rankings," Stephan Spencer founder and president of Netconcepts talked about free tools to use for checking link popularity.

ACCM: Search Engine Reputation Management

There's no doubt about it - getting the top spot in search results can be great for business.  But if searches for a company's name also turn up complaints and negative reviews, whatever time and money was spent on SEO might be wasted, and so managing your reputation in search engines is critical.

ACCM: Retaining Customers With Better Content

Steve Trollinger, executive vice president of J.Schmid & Assoc. spoke at a session called, "If You Get Them, Keep Them: Retaining Customers with Better Contact Strategies."

ACCM: Put The Squeeze On PPC

Pay per click advertising programs present work for the business professional, but there are ways to extract a little more value out of them.

ACCM: Brand As A Work In Progress

The feeling of accomplishment you get after completing a task is always nice.  Brand development doesn't have an "end date," however, and a speaker at ACCM urged attendees to give it constant attention.

Eight Conferences In Thirty Days