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By Jason Lee Miller - Wed, 12/12/2007 - 5:59pm.
Getting an A-list blogger to endorse your product isn't all it's cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.
News Tags: word of mouth, Viral marketing, A-list, endorsements, marketing, Online, blogging, Power
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