Verizon came out as the big winner of the FCC's 700MHz broadband spectrum auction, spending somewhere between $8 to $10 billion on a huge swath of the coveted C-Block, previously and ironically dubbed "the Google Block."
The remaining frontier is in the sky, as you might guess, and AT&T's buyout of Aloha's chunk of 700 MHz spectrum in advance of January's government auction is a strategic move to conquer that frontier.
Google will "probably" bid in the FCC's 700 MHz spectrum auction set to take place in 2008, CEO Eric Schmidt told attendees at a Colorado summit with telecommunications industry representatives heavily in attendance.
Not that there's a potential conflict of interest or anything, but Cisco, or at least Mary Brown, Cisco's Director of Technology and Spectrum Policy, sounds insulted by Google's attempt to strong arm the FCC into imposing a certain set of rules on the upcoming spectrum auction.