Quantcast

24/7 Real Media Articles

IAB Gets New Chair, Vice Chair

The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected Chairman and Founder of 24/7 Real Media as Chairman. In addition, Neil Ashe, President of CBS Interactive was elected Vice Chairman.

The organization is comprised of over 375 media and tech companies, who are responsible for 86% of online advertising in the US. It’s core objectives are to:

24/7 Real Media Rolls Out B2B Ad Network

Digital marketing company 24/7 Real Media has announced a partnership with four publishers to create BBN, a B2B online advertising network.

Cygnus Business Media, Nielsen Business Media, Reed Business and the McGraw-Hill Companies have joined together to offer more reach and better media buys for online advertisers.

SIS – Managing a Global SEM Campaign

Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels?

Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media

24/7 Real Media Goes To WPP

Martin Sorrell’s marketing powerhouse WPP Group has snared the next best ad serving prize after DoubleClick, by paying about $649 million for 24/7 Real Media.

24/7 Real Media Sold To WPP Group

Google got DoubleClick.  Yahoo spent $680 million on Right Media.  And Microsoft failed – that’s right, failed – to acquire 24/7 Real Media (as well as DoubleClick), an online marketing company.  WPP Group, a London-based communications services entity, snatched it up instead.

WPP Buys 24/7 Real Media

It looks like Microsoft has lost out again, in its quest to buy an internet advertising firm. This time, UK advertising company WPP Group has snuck in and picked-up 24/7 Real Media – a company MSFT had reportedly been in talks with – for $649 million or $11.75 a share – 45% premium on TFSM’s share price two months ago.

Microsoft May Acquire 24/7 Real Media
Having missed out on the chance to buy DoubleClick, and then watched Yahoo pick up the Right Media, Microsoft is feeling a little left out of the party.