All Posts Tagged Tag: ‘2012 campaign’

Online Political Ad Spending Accounts for 1.5%

It has been reported as of late that politicians have been turning to digital media in support of their campaigns, but the actual spending on web ads has been relatively low. In a study by Borrell Associates, online political advertising in 2012 will account for an estimated $159 million out of $9.8 billion total ad expenditures, which is roughly 1.5%. …

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