All Posts Tagged Tag: ‘2007’
As acquaintances go, Google AdSense isn’t a particularly "auld" one – most people are likely to have more aged underwear. Still, the Inside AdSense blog has taken a moment to remember the technology’s past year, and it was, by all appearances, a rather busy one.
Despite the absence of much good stuff, in at least one sense, 2007 wasn’t bad – on a year-to-year basis, total advertising spending for the first three quarters was almost flat, down only 0.1 percent from the previous period. Furthermore, things continue to look positive for online segments, as Internet spending increased 15.9 percent.
Here are some numbers about blogging and social networking sites according to Nielsen Online. They just released November’s numbers on the top 10 social networking sites. The biggest gainers are Flixster (where you share movie reviews) and LinkedIn, a social network for professionals.
Phishing attacks in the U.S. rose in 2007 as $3.2 billion was lost to these attacks, according to a survey by Gartner.
The survey found that 3.6 million adults lost money in phishing attacks in the 12 months ending August 2007, as compared with 2.3 million who did so the previous year. Phishing attacks were more successful in 2007 than they were in the past two years. Of those who received phishing emails in 2007, 3.3 percent said they lost money because of the attack, compared with 2.3 percent who lost money in 2006, and 2.9 percent who did so in 2006.
Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.
Sometimes it’s not so much that you’re handling traffic from Digg.com, it’s that the traffic is handling you. Crashed servers, slow-loading site, all that traffic and nobody clicking on ads can equal wasted time and money, but it doesn’t have to, as long as you know your visitors and how be ready for them.
Whether an online retailer is also on top of the (virtual) world or is just starting out, they’ve likely got a lot to learn. And as worlds both physical and virtual move forward, Donna Hoffman of the Sloan Center for Internet Retailing (and UC Riverside) has shared “10 Trends You Can’t Afford to Miss.”