| Advertisement |
1-800-Contacts
Utah Updates Anti-Competitive Keyword Bid Bill
Google faced a serious crimp in its business if Utah enacted legislation that would ban the search advertising company from allowing competitors to trigger ads with keywords.
1-800 Contacts In Keyword Legal Battle Again
1-800-Contacts is suing again. They filed suit against LensWorld.com this past Tuesday, Jan. 8th. Competitor LensWorld.com bid on the keyword “1800Contacts” so when someone types it into the search engine, a LensWorld ad would show. Nothing new here (this is a routine practice in many industries, with both sides participating).
| Popular WPN Business Resources |
-

Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -

Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -

Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
iEntry 10th Anniversary
RSS
Newsletter
Advertising







