Taco Bell, one of the best companies around in terms of social media presence, has just announced the official launch date of their new Cool Ranch Doritos Locos Tacos on Twitter, with a Vine video.
We already knew that the Cool Ranch followup to Taco Bell's Nacho Cheese Doritos Locos Taco was coming soon, but today's announcement gives us a specific date: March 7th.
"On March 7, 2013, Doritos Cool Ranch fans won`t have to wait any longer. Today Taco Bell announced it will launch another soon-to-be blockbuster Doritos flavor to the Doritos Locos Tacos line-up: Cool Ranch Doritos Locos Tacos. The announcement was made today directly to Taco Bell`s most ardent fans across social and digital media channels, and via a six-second Vine video announcement, the first-ever product announcement made by Taco Bell using the Vine platform," said the company in a press release.
But here's how most people saw the announcement today:
— TACO BELL (@TacoBell) February 13, 2013
In case you were wondering about pricing, caloric intake, and all that other stuff that you shouldn't really care about when you're stuffing Taco Bell into your face, the new Cool Ranch Dortios Locos Taco will be $1.39 and will pack 160 calories. The supreme (with sour cream and tomatoes) will run $1.69 and have 200 calories.