T-Mobile Customers Bigger on Stocks, Bill Pay?
Last week, we saw some interesting findings from AdMob about smartphone usage. Now Compete has shared some of its own findings with WebProNews. The firm recently conducted a Smartphone Intelligence Survey.
About 47% of T-Mobile smartphone users use their phones to find local branches and ATMs, while 45% of AT&T users and 36% of Sprint users reported doing this (see chart #1 for data).
According to the survey, 34% of T-Mobile users use their phones to pay bills, followed by AT&T users (31%), Sprint users (23%) and Verizon users (21%).
While the numbers were lower, 19% of T-Mobile smartphone owners used their phones to buy/sell stocks. 11% of AT&T and Verizon users also bought/sold stocks, while only 8% of Sprint users reported buying/selling stocks.
73% of smartphone owners reported using their devices for at least one shopping-related activity during the holiday season.
Currently, 38% of smartphone owners conduct leisure travel research on their mobile devices (at least some of the time), according to the findings. This compares to 27% using mobile for leisure travel bookings, 20% using for business travel research, and 15% using for business travel bookings.
The findings present an interesting look at how people are using their devices to interact with the mobile web and make decisions.