Digital marketing agency iCrossing is present at SXSW 2012.
Gabriela Lazzaro, senior audience manager of iCrossing’s Live Media Studio, will participate in a panel, Stand with Planned Parenthood: A Crisis Response on Sunday, March 11, at 9:30 a.m. The panel will examine the strategy behind last year’s successful “Stand With Planned Parenthood” advocacy and support campaign.
Rob Garner, iCrossing vice president of strategy, will appear on Sunday, March 11, at 3:30 p.m., to tackle Dot.wtf?top.level.domain.names.will.change.the.web. Garner will discuss how of dot-brands – also known as gTLDs – affect the way CMOs can build connected brands.
Todd Pruzan, Live Media Studio editorial director, host a panel, Let’s Get Lost: Surprise and the Social Media Age on Tuesday, March 13, at 3:30 p.m. Todd will explore whether social media can provide authentically random experiences that inspire discovery of new ideas.
Tarah Feinberg, head of iCrossing Live Media Studio will be heading a panel at Interactive on Sunday, March 12 at 11:00 a.m. called Are We Killing Social With Social?. The interactive session will explore why people adopt new social networks and work with the SXSW crowd to create a collective manifesto about how to put the "social" back into "social networking."
The panel will address "social media fatigue" and interact with the audience to discuss how people are not relating to each other, in spite of the overwhelming prevalence of "social media".