Austin's 2012 South By Southwest Interactive Festival has selected local startup Spredfast to manage all of its social media during the event taking place between March 9-13. With Spredfast, SXSW will be able to monitor, coordinate, engage and log social media surrounding the event, and the startup also plans to host a lounge, meet-up and Airstream photo booth.
Jim Rudden, CMO of Spredfast, had this to say on the festival events - "SXSW brings the world's brightest tech enthusiasts to our backyard. As a member of this massively connected community, we know that social media will be the primary channel for people to get and share information – no matter whether they are here in Austin or around the world. As an Austin-based company, we're proud to partner with the festival to provide them the ability to not only manage their social media presence but also monitor and analyze the online conversations about the festival."
Spredfast's SXSW Interactive activities include:
Spredfast Social Spot: A media lounge located literally blocks from the convention center with a relaxed atmosphere for bloggers and social media pros to relax, catch up on work and mingle with peers over snacks and a drink. March 9-13, 10am – 4pm, 322 Congress Ave. Austin TX, 78701
"Netflix and Twitter: What's Under the Hood" Panel Discussion: Spredfast Chief Technology Officer, Keith Zoellner, will be speaking on a panel discussing the changes and challenges arising from cloud computing and the need to quickly leverage 'big data'. Saturday, March 10, 3:30 pm - 4:30 pm
Social CRM Meet-Up: Spredfast CEO, Rod Favaron, will host social CRM industry experts for an hour of brainstorming, idea-building and networking. Sunday, March 11, 11 am - Noon
Spreadfast Airstream Photo booth: Attendees can snap a photo of their SXSW experience in a 1967 vintage Airstream photo booth which will be traveling around the festival
Spredfast executives will also be present to demonstrate a new Facebook tab builder, which allows Facebookers to expand their online presence, and gain Social Advantage.
The 2012 South By Southwest Music Festival will feature 500 bands.