Survey Shows How Much People Make in Blogs & Social Media

And an Interesting Side Note About "Journalism"

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Read Write Web conducted a survey with some quite interesting results. They asked 20 bloggers and social media consultants (that they claim to know and trust) what kind of money they make with their blogging gigs. The agreement was for RRW not to disclose their names, and for the bloggers themselves to be honest about their earnings.

"We hope that no one will be too angry with us if these numbers lead their employees to feel newly shortchanged and protest," says RWW’s Kirkpatrick. "These folks are at the top of their field."

The survey looked at different blogger set-ups, such as those who get paid by the post, those who are in-house full-time bloggers, and expert social media consultants. As Pro-Blogger Darren Rowse notes, the sample is small, but that doesn’t make the numbers any less intriguing.

The Numbers

It looks like the average rate on a per-post basis is $25, though some reported to make as little as $10 and as much as $80. "Let’s say these people are half-time pro-bloggers making $25 per post, writing 3 posts per day," Kirkpatrick says. "That’s $75 per half-day, a little less than $20 per hour, about $1500 to $1750 per month for half time work. Take two of those jobs at once, do it for a year, and you’ll make about $40k."

You could do worse, but in-house bloggers seem to be doing better. According to Kirkpatrick, respondents reported annual salaries ranging from $45k and $55k with benefits up to $70k, $80k and $90k with bonuses. "We’re tempted to say, based on the anonymously submitted but descriptive replies we got, that the closer to pure journalism our respondents were doing the lower their wages were," he says. Now that’s interesting. Critics of blogs as news sources (like the one discussed in this article) ought to love that little nugget.

Those in-house bloggers still didn’t make as much as the participating social media consultants who make as little as $150 an hour, and most commonly about $300 an hour. That’s fascinating considering the amount of sponsored content infiltrating social networks. I have to wonder how the pay rates of these consultants reflect their practices in terms of white hat/black hat. 

Again, this info shouldn’t be considered accurate for the entire industry, considering the number of participants (and also considering that they’re anonymous for that matter), but Read Write Web has certainly provided an interesting look into the possibilities of making money with blogs and social media. What are your thoughts? I’d love for any bloggers/consultants to post their earnings (anonymously of course) in the comments to see how they stack up against RRW’s data.

Survey Shows How Much People Make in Blogs & Social Media
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  • http://cananitogudino.blogspot.com/ Cananito

     OMG!!, I wish I could do as much with my blog, I can barely do 10 cents a day using google ads, well, that’s actually the only thing monetizing my blog but geez…

  • Chris Crum

    I realize that you you’re not the critic. I linked to your article because I thought we were on the same page, and you talk about the actual critics (well one in particular). I linked to your post to illustrate my point. I figured when people read your post, they would understand why. I guess I could have worded my link to you better.

    • http://dannybrown.me Danny Brown

      Hi Chris,

      Sorry if I didn’t see that connection – I can see what you’re saying and I am appreciative that you felt my post was relevant and worth sharing. Perhaps slightly different wording may have been better, but I can’t say that I’ve never done the same thing :)

      Thanks for the response, appreciate it.


  • http://www.olympicsportstyle.com Guest


    This is an interesting and motivating survey. Having able to earn that amount of money from it is really nice but how long do they actually took to earn that amount of money? If they are doing it consistently, it is really good and congrats to them.


  • http://www.metroserviceswpg.com Guest

    They actually get paid to do this ?
    A dream job for many

    In many cases people blog to share ideas or just for fun


  • http://www.travelphotolog.blogspot.com Susan Sharma

    You get paid to blog; fine.  But where does the blogging site make money from to be able to pay the bloggers?

    The answer can help in creating a viable financial model for bloggers.

  • http://www.sales-meeting-ideas.com Vinu

    I do agree that there are quiet few who earns a good amount of money blogging & social, but many don’t earn that much. There might be lots of reason for this, but the very few who earns do this as a full time business and they do have all the tools and resources to achieve success.

  • http://www.aweekinthelifeofaredhead.com A Week In The Life of A Redhead

    Let me get my wading boots out…

  • Guest

    Two figures.  I opted ti be annonymous.

    Business Website.  The site has a service plus earns ad revenue.  Ad revenue avgs. $800/mo.  Sales avg. about $3000/mo.  Took about 5-years to get to this point.

    Personal sites.  Primarily adsense revenue.  Started in May.  Avg. $150/mo.  

  • http://www.winehappy.com kaycee

    to succeed in blogging this should have focus and must be a full time business. for people who are just having fun and writing about anything is a good hobby and an extra income as well.

  • Guest


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  • http://thawab.net/search.php?search=www.youtube.com Adult Webcam Chat

    Yeah bookmaking this specific was not possibility choice excellent publish!

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