Superpages Launches Local Video Ads
Superpages.com, part of Idearc Media, has launched a beta trial of local video advertising for local small to medium-sized businesses.
"There is a clear trend in advertising as more consumers are willing to engage with videos online," said Eric Chandler, President – Internet for Idearc Media.
"Superpages video advertising allows small- to medium-sized local businesses the opportunity to tell their unique story in a new medium. These ‘documercials’ also let consumers take an up-close and personal look at a business before making a buying decision."
Superpages is trialing 30 and 60-second local business video advertising in Seattle, Los Angeles, and San Francisco Bay areas and has plans to add additional cities in the next few months.
Recent comScore video matrix rankings revealed that Americans viewed over 7 billion online videos during March of 2007. With more consumers viewing videos online local video advertising is estimated to increase up to $5 billion annually in the next few years according to Borrell Associates.