Sundance Channel Goes Green With Google

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Kermit the Frog once sang that it wasn’t easy being green, but the Sundance Channel has found that easy to do with Google Maps.

The Sundance Channel and Robert Redford have been devoting a weekly block of programming to The Green. Shows focus on environmental issues like oceans and climate change.

Sundance’s Christopher Barry, Senior Vice President, Digital Media and Business Strategy, picked up a guest spot on the Google LatLong blog, where he discussed how Google technology would be part of The Green:

As part of this online environment, Google Maps for Enterprise technology offered us a great platform for developing the Eco-mmunity Map, an exciting interactive tool that supports our television shows and creates a community of users around eco issues.

The Eco-mmunity Map allows you to list and search for green individuals, businesses, special attractions, and action points anywhere in the world through a customized site. The Google Maps technology makes it simple to share information about environmental causes and events in your community.

You can input and search for green information based on four key category “markers” — Individuals, Businesses, Green Action Points, and Green Attractions and Events.

The Eco-mmunity Map is open for visitor contributions, where they can provide markers and detailed descriptions, images, and other data about a site.

Sundance Channel Goes Green With Google
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