Sullivan, Berg, Spar On Sphinn

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Just because a website can be optimized and marketed for prime search success doesn’t mean that it should.

Sullivan, Berg, Spar On Sphinn
Sullivan, Berg, Spar On Sphinn

An above-the-fold placement in Google’s search results should be a part of the website equation, rather than the whole reason for reworking a website. Kim Krause Berg puts a word in for usability on her Cre8PC blog.

In making her point, Berg also took a shot at Sphinn, a Digg-like social media site launched by Danny Sullivan’s Third Door Media:

The focus is strictly on search engines, search optimization and marketing, and social media. There is no welcome mat for people in the industry, such as myself, who support SEO/M efforts by taking web sites and Internet applications to the next step. The emphasis at Sphinn is on search results, not customer results.


Sullivan, Berg, Spar On Sphinn
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