Update: There are reports of some phishing scam emails going around based on the email described in this article, though I currently have an email in my inbox, which appears legit. I'm reaching out to StumbleUpon for additional info. Either way, be cautious if you receive such an email. You can still go to your StumbleUpon settings and see the notifications as shown in this article.
Update 2: A StumbleUpon spokesperson tells WebProNews, "We can confirm that there is third party who is sending out spam emails that look and feel like StumbleUpon emails. We encourage all who receive them to be careful, and not to click on any links in the email. We are currently investigating it."
The company also confirms to us that they did indeed send emails about these changes, so that part of it is legit.
StumbleUpon appears to be making a move a number of its social media peers have made in recent months, by seeking further engagement from its members via email.
The company has been sending emails to users discussing their email notification settings, and has made some changes with regards to the kinds of emails people get from StumbleUpon.
"This is a quick note to let you know about some changes we've made to the email settings in your StumbleUpon account," the email says. "We've created a bunch of new notification options that allow you to have more control over what types of emails you'll receive from us. These new notification options are not compatible with the old settings, so your settings have been reset. We apologize for any inconvenience, and want to make sure we only send you the emails you want to receive."
To be perfectly honest, it's been a long time since I've looked at my email settings on StumbleUpon, and since the company didn't go into specifics, I can't say exactly what all has changed, but here's what the options look like now:
One thing that must be relatively new is the addition of the "Tell me when a Stumbler follows my List" option, as the Lists feature itself was only released several months ago.
Twitter, LinkedIn and Google+ (especially Twitter) have all added various types emails for users within the last year or so. It's a good move in terms of keeping users coming back, and keeping the service fresh in their minds. Of course, that is dependent on users checking those boxes above.