StumbleUpon Expands Native Advertising Sales TeamBy: Chris Crum - February 19, 2014
StumbleUpon announced on Wednesday that it has grown its sales team as it works on expansion of its native advertising and content marketing efforts.
The company points out that Shareaholic data from Q4 showed that StumbleUpon accounted for more publisher traffic than Reddit, YouTube, LinkedIn and Google combined. We covered the report here.
The company has appointed three-year SU vet Anthony Napolitano to lead the national advertising sales team from its New York office. Jean Genzano from that office is now leading the Southeast territory out of Philadelphia, and is focusing on consumer packaged goods, healthcare and digital agencies in the region. Shoba Subramanian is the new Midwest Sales Direwctor based ini Chicago, where she’ll work to introduce StumbleUpon’s distribution platform to the region (which also includes Detroit and Canada). Stacy Wormser is now leading the company’s offering in Southern California and Texas, working with major entertainment and automotive clients. Brian Bravo leads in Northern California and the Pacific Northwest, while Joanne Kapp and Janelle Sterling join the company’s New York office working on major media holding company engagement and publisher relationships.
“The expansion of the StumbleUpon sales team reflects the increased demand for native advertising and targeted, reliable content distribution channels,” said Teal Newland, Vice President, Global Revenue and Marketing at StumbleUpon. “I am excited to welcome our new appointments to StumbleUpon and am looking forward to working with the top sales force in the field.”
It was only about a year ago that StumbleUpon cut 30% of its staff, but the company began actively hiring a few months later, and it has since announced profitability and made its first acquisition. Read our recent interview with CEO Mark Bartels for more on what the company has planned for the near future.
StumbleUpon’s advertising platform serves 125 million brand and publisher sponsored placements per month.
Image via StumbleUpon