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StumbleUpon Can Get You Big Traffic and Lots of Links

Heard that before? It's different now.

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[ Social Media]

Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren’t always what webmasters and marketers had hoped for.

StumbleUpon has been changing though. Last year, the company’s founders bought it back from eBay and have been busy ever since. They’ve been listening to users and playing catch up to the rest of the social media world and are now doing more for sites’ traffic than ever before. Have you seen much traffic from StumbleUpon in the past? How about more recently? Tell WebProNews readers.

At the recent SMX Advanced show in Seattle, WebProNews had a discussion on this very topic with Internet Marketing consultant Brent Csutoras. You can watch the entire conversation in the following clip.

In the past, Brent says you would get maybe three to five thousand visitors from StumbleUpon. "It was interesting, but it was just a little bit of traffic. It wasn’t enough to really drive a lot of time spent within the site," says Csutoras. Users were only getting random content, and it wasn’t all that great for links and targeted traffic, although it was always easy to see the potential of the technology.

Now since StumbleUpon has become more web-based this year with features like a web-based toolbar, a navigational section with popular & related content, StumlbeUpon buttons for webmasters to add to their sites, etc., the company has been driving people to participate and interact with other users more.  

StumbleUpon buttons

According to Csutoras, StumlbeUpon went from 5 million users last year to 8 million this year, and they are now drawing a more social userbase that is prone to sharing content.

So What Does This Mean for Your Traffic?

Well, Csutoras says StumbleUpon is now capable of sending anywhere from thirty to two hundred thousand unique visitors over a period of a week. He knows this because he’s seen it (the example is mentioned in the interview).

Fortunately for webmasters and marketers, it doesn’t end there either. When StumbleUpon users are stumbling through content and they come across your content and like it, they are apt to share it through another network like Facebook, Twitter, Digg, etc. That’s the beauty of the social web (and also a good reason to include as many sharing options on your content as possible).

Share content

If you weren’t already getting enough links from StumbleUpon, this opens the door for many more links as your content is spread from network to network – from reader to reader. This is basically (at least partially) where social media fits into the SEO equation.

Get Users to Stumble Through Your Content

StumbleUpon also has a partnership program, which Csutoras says is likely to expand (and apparently requires you to have 3,000 indexed pages within StumbleUpon). What this program does is allow you to place StumbleUpon’s technology on your site, so that readers can go through more of your content without actually being directed back to StumbleUpon at all. That means more time spent on your site.

Interesting Social Advertising Opportunities

StumlbeUpon also has a program where you can directly advertise through stumbles. Earlier this year, I interviewed the company’s VP of Business Development, John Bryan about this. Advertising through stumbles, means people get to vote ads up and down just like any other content. Not a bad way to gauge how effective an ad is.

Wrapping Up

So the moral of the story is, StumbleUpon has the potential to send some good traffic your way. It’s probably not going to happen all by itself though. You’re going to have to push it a little bit, and I don’t mean by spamming StumbleUpon. Create good content that people want to share. It’s the same principal that applies to every other facet of social media (and search engine) marketing. People will share what they like. Give them something to like. Also make stumbling a clear option on your content. Give them that button.

How have you encouraged users to stumble your content? Tell us what has or hasn’t worked for you.

StumbleUpon Can Get You Big Traffic and Lots of Links


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  • http://blogadmonkey.com/blog/ Dragan Mestrovic

    I agre with this!

    You can also bookmark your most interesting blog articles manually by your self.
    There are further social bookmarking services out there which you can use as well to drive traffic to your blog. It takes a little effort, but it’s worth the time.

  • Guest

    Once you submit your site to StumbleUpon a few times they won’t let you do it anymore, so any traffic boost you get will be only temporary.

  • http://worldinternetsummitspeakers.com/blog Hans Kristian Anderson

    Would you concentrate on only a few social bookmarking services like
    stumbleUpon and Technorati or would you increase that amount.

  • http://inchoo.net Toni Anicic

    I use StumbleUpon regularly. It has a power to bring hundreds of visitors for simply submitting your link, no networking at all, seen it lots of time with my content.

  • http://www.crearecommunications.co.uk Adam

    I once was able to get my site to the first page of Stumbleupon and the amount of traffic I got through was immense – much more than anywhere else. I think it is one of the more useful and rewarding social bookmarking tools available.

  • http://www.kicksmokingforever.com/ stevecarpenter

    i agree too, stumble upon is very effective. once you used it to bookmarked your articles or blogs it will be in first page in Google.. thumbs up!

  • http://www.suround.com/index.html suround

    I also rely on traffic from Stumbleupon, but results of the visit to my little blog. traffic from ppc and Seo techniques of better.

  • http://myseogal.com Carla Phillips

    I’ve been a fan of Stumble Upon for 6 months now. I own a network group for small businesses and Stumble Upon was one of our focus sites.

    Members not only saw an increase in traffic within days but also got sales from our networking efforts.

    The key to your Stumble Upon success is picking out the right tags. Start with their recommended ones first then enter your keywords after. If you don’t choose one of the tags that pop up in their tag options then it will be harder for you to show up on other Stumblers recommended section of their profile. So if you own an online ecommerce business choose ecommerce for your tag first followed by your keywords.

    Another tip to getting a lot of traffic is to ask other sites that you may know or friends to review your site by giving you a thumbs up. Make sure you have the thumbs up button on your site so it will be easier for them. A lot of people haven’t downloaded the stumble upon tool bar. If you use the thumbs up buttons that Stumble Upon provides for you. If you don’t know how to code your title for your site then make sure you remove the coding after your url that includes the title code. If you don’t your stumble upon button won’t work.

    I definitely give the site two thumbs up!

    Carla

    • Tools

      Send me an email and tell me the name of your site. I’ll stumble yours, visit several pages and give you a good review if you’ll give me one as well. tools@winzippy.com

  • http://www.seohighrank.com SEOHighrank

    Yes, I am agree too, i am in this field last five years and found Stumble Upon one of the best bookmarking site, yes you can get potential traffics from it if you use in proper way like Carla has explained.

  • michael lamb

    Are these comments mostly from people who work at or for SU? We’ve been using it for the past 6 months and the traffic that comes is TERRIBLE traffic! The users stay for about 10 seconds, look at 1 page, and jump right off the site. One time we got a boost from a power user who submitted one of our links but it was 300-400 not 3-4,000 (as the article mentions). It’s not sticky at all. Shallow traffic, users who don’t return, etc.

    We’ve never been able to get on the home page, have no idea how to build to do that, or what to focus efforts on. The algorithm is very vague and while I understand they want to keep it proprietary, users still need to know what to focus on and what the “rules” (specific and unwritten) are.

    SU has been a waste of resources for us. We could spend all day on this site and still not get anywhere. Obviously some people have cracked the code but we get better results from Reddit, Digg and Delicious (and way more from Twitter and Facebook).

  • Guest

    After 3 attempts and rejections I gave up on them…..Each time I was told they were sorry and this was a human error and my site should have been accepted…I was told I had submitted properly and apologized to…My site still is not there.

  • http://officialsafetyandsecurity.com Official Safetya and Security

    As a StumbleUpon user, it’s great and a great time waster. I enjoyed going from one interesting site to another and wish I had more time to waste doing so but as a web site owner of safety and security products, I just can’t spend time there browsing. Using it to promote my site hasn’t really been promising. I may not be doing it correctly but no traffic so far.

  • http://www.howtocontrolmrsa.com Christine

    You can also bookmark your most interesting blog articles manually by your self. There are further social bookmarking services out there which you can use as well to drive traffic to your blog. It takes a little effort, but it’s worth the time.

    • http://www.controldatainc.com agency collection

      Thats some great info. I was not aware that this site could generate this type of traffic

      • Tools

        Once you get your site listed in StumbleUpon, send me an email. I’ll give you a good review if you’ll give me one as well. tools@winzippy.com

  • http://CompletePersonalDevelopment.com Self Help|Personal Development

    Whenever I see a massive traffic spike – I need look no further than stumble upon as the source!
    This is a major player in traffic generation tools at the mo!
    I encourage readers to stumble me by having a BIG su logo on the bottom of every article and even made a banner to ask people to share if they enjoyed my writing – that works!
    SU will increase traffic massively for days on end – I dont bookmark any of my own work – I leave it too others, maybe I should and enjoy even more traffic!
    Thanks for the post
    Kymmy :)

  • http://www.metrocrete.com Guest

    In the past 18 months I had 1 day with about 2,000 visits from SU. Traffic was good quality. Over a minute per visit. I’ve tried to work it since and was never stumbled again, finally gave up. Maybe I’ll try again.

  • http://www.seoexperts.org.uk Seo

    This is a really good article, but I have to admit my head is spinning. I’m finding it really hard to keep up with all of the social media sites and which I should/shouldn’t be using, and how I should/shouldn’t be using them.

    I finally got to grips with facebook & myspace, twitter just doesn’t make any sense to me at all, now stumble, digg, etc to contend withtoo.

    I’m not going to have any time to actually run a business, all of my time is going to be taken up chasing around social media sites.

    I think I’ll go have a lie down.

    • Guest

      Try www.http://www.Bidtunnel.com

      • Guest

        you ment http://www.Bidtunnel.com

  • http://www.onlyjust.net Mark

    M Google Analytics shows that I got more than 1,500 visist in one day from http://www.stumbleupon.com/refer.php . I do not know how I got all of this traffic.

    I never stumb my site, and when I search for my site on http://www.stumbleupon.com I did not find it.

    So how come I got all this traffic, and why Google Analytics gave me this link that is take me to “promote/advertise page”

    Please help.

    Thanks

  • http://www.mth.com.pk/ Guest

    Thanks to telling new information for marketing.

  • http://www.thepleasuresallmine.com Adult Store

    Thanks for the marketing info:)

  • http://theterracottainn.blogspot.com Tom Mulhall

    My wife and I own a nudist resort in Palm Springs. I have been using stumble upon for maybe 6 months. It brings maybe 20-30 clicks/day. I wouldn’t spend a lot of time with it.

    Twitter and our blog are way more popular sources of traffic.

  • clickssl

    Well i truly agree that for beginner SU is the great site to grab the visitor i got 1000 to 1500 visitor last week from the stumbleupon.
    But suddenly i dont know wt happen visitors start decreasing. CAn any one tell me y it happens???

  • http://www.squidoo.com/theclickbankprofitsystemreview Clickbank Profit System

    I’m always on the lookout on how to boost traffic to my website. Great report on the capabilites of Stumbleupon to increase visitors.

  • http://www.getfindfree.com Guest

    http://www.MySpaceFriendList.com

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