Study Shows 18-24 Year Olds Love Social Media, Twitter Not So Much

These two charts say it all really:

Of the 22% that do use Twitter:

• 85 percent follow friends
• 54 percent follow celebrities
• 29 percent follow family
• 29 percent follow companies

Not much for brands to cheer about, but keep your chin-up, you have the same attention as Gen Y’s parents.

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