Study: 47% of CEOs Say Blogs Useful for PR

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Wow. This is big news. Nearly half of CEOs (47%) surveyed by PR Week and Burson Marsteller rate blogs high as external audience communication tools.

That’s a big endorsement! Additional nuggets

* The majority of them remain skeptical about starting their own. That’s ok. The CEO does not always need to be a corporation’s blogger. Blog from the gut, I say.

* About 59 percent of CEOs surveyed said they find blogs useful for internal communications

* Of the 131 CEOs surveyed, 7 percent are actually blogging

* About 18 percent of these CEOs say they plan to host a company blog over the next two years

Reader Comments

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Study: 47% of CEOs Say Blogs Useful for PR
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