Study: Half of Traffic to UK Sites Comes from Online Marketing

    October 12, 2009
    Chris Crum

The AT Internet Institute conducted a study comparing investments in online marketing campaigns among France, Germany, Spain, and the United Kingdom. The firm’s findings are that the UK far exceeds the other three countries in this realm.

According to the AT Internet Institute’s findings, online marketing campaigns in the UK account for over 50% of visits to websites that have adopted such campaigns. The firm explains the methodology behind this study:

As part of this study we only took into consideration websites which declared the use of online marketing campaigns (affiliates and partners, marketing emails, RSS feeds, sponsored links or advertising) on their sites. In addition to this, these websites were visited on a daily basis by internet users who accessed these websites via online marketing campaigns.

Our study involved four different European countries: France, Germany, Spain and the United Kingdom. For each individual country, visits to websites carried out within the specific country were only considered. The websites which were used as part of our study were those which could be measured by a specific AT Internet solution, and where the traffic to these websites tends to be mainly generated within the individual countries themselves.

Here are some stats:

– 53% of visits to these sites on average in the UK have been generated by online marketing campaigns

– 45.3% in Spain
– 40.3% in Germany
– 28.9% in France

AT Internet Institute findings

The second source of visits so the sites in question came from affiliations and partnerships in Spain and in the UK. In France and Germany, marketing emails were the second source.