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Study Finds Twitter Matches Facebook In Awareness

Usage levels still lag far behind, though

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[ Social Media]

Twitter isn’t some strange new thing anymore, according to a fresh report.  In fact, if you reference "Twitter" in front of someone, the odds of you getting a strange look may only be a tiny bit larger than if you say "Facebook."  Unfortunately for Twitter, the odds of someone having a Twitter account versus a Facebook account remain not at all the same.

Twitter LogoEdison Research released some stats today, and one startling find was this: "Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)."

Then here’s the sort of don’t-get-too-excited qualifier: "Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook."

Still, Edison Research found that around half of Twitter users follow companies, brands, or products of some sort on social networks, and since about two-thirds of Twitter users access the site while on the go, this is definitely good news for marketers on the whole.

The report’s findings are good news for the people at Twitter who are in charge of monetizing everything, too.

Study Finds Twitter Matches Facebook In Awareness
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  • http://www.smilesandrants.com Andreea Townsend

    I also read that Twitter is used on a more professional capacity–networking for like minded professionals sharing their knowledge. I’m not sure if Twitter will ever really compete with Facebook since Facebook is a more “relaxed” site.

  • Guest

    The first and second paragraphs are the same thing, just worded differently….rought draft maybe?

    • Doug Caverly

      Yep, precisely that. Thanks very much for the catch.

  • GWB

    Twitter’s fundamental problem is that it is inherently boring. On facebook, you can share funny photos, mobile pics, personal albums, embed youtube vids, join groups, play games (albeit stupid ones), chat with new and old friends. And…it has a homey look to it. Facebook is about people interacting with people–and unknown contacts are viewed suspiciously and privacy controls are valued. Twitter is the opposite of all that. It is mainly for A) groups of likeminded people to communicate, B) self-promoters C) spam promoters, D) people with nothing better to do than spew keyboard diarrhea. The only valid reason is A, and that’s not enough to hold one’s interest for very long which is why the twitter dropout rate is soooooo high. Twitter is 99 percent hype. Mainly because it’s incredibly boring.

    • http://richardmclaughlin.biz McLaughlin

      Read my last comment. For you Twitter is boring. Maybe you are not using it “right” (I hate to say that because people using a Social Media site as they wish are doing it the right way for them). If you find using Twitter boring, maybe you should change your habits and change the people that you follow. The problem might not (I said might) be in Twitter, just in the way that you are using it.

  • http://richardmclaughlin.biz McLaughlin

    Andreea wrote that she read Twitter is used more professionally and FaceBook is a more relaxed site. Social Media sites, like beauty, are in the eye of the beholder.

    I have people tell me that LinkedIn is the only way to go, one person went as far as saying that even though his clients (people that give him money) are actively asking for his Twitter name, he refuses to get one. For him, Twitter is not professional enough.

    I have a cousin that made $6 million selling a website (before the bubble popped). When figuring out what to do next he bought a couple of houses, then resold them. Now that housing is in a slump he continues to flip houses and trains people to do the same. His biggest window is on FaceBook, but he also has over 90,000 active followers on Twitter. He uses Twitter to meet people and he sends them to is FaceBook page.

    Anyone can have an opinion of what site is good or bad, just like one person likes an apple more than an orange. My liking that daily orange does not make it a better fruit, just the fruit that I like. The same holds true for social media sites. One is not better than the other, it depends on how you use what you have available.